Thank You Very Much: Making The Perfect Thank You Page

March 08, 2018 by BizTraffic Team


The thank you page (or, in some cases, just a thank you lightbox) is what visitors to your website will see when they fill out a contact form or download content via an offer on a landing page. No content offer is complete without a great thank you page to pair with it!

Recently, we covered the ins and outs of building a quality landing page for your business' website. Next, let's take a look at how to show your appreciation to your new lead by making the perfect thank you page.

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Filed Under: unbounce, landing pages, thank you pages, inbound marketing, website design

OK Google: The Future of Digital Marketing and the Internet of Things

November 09, 2017 by BizTraffic Team

The futuristic, sci-fi worlds of films like Minority Report and Terminator where machines are inextricably tied to our lives is not far off. Hopefully, things will turn out a bit less dystopian than either of those films!

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Filed Under: mobile search, voice search, internet of things, iot, digital marketing, inbound marketing

SEO and PPC: 2 Sides of the Same Coin

August 15, 2017 by BizTraffic Team

We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.

Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.

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Filed Under: SEO, PPC, PPC ads, inbound marketing, Content Marketing, digital marketing

A Digital Marketing Glossary for Beginners of Every Level

August 10, 2017 by BizTraffic Team

Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online).


Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded.

A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other aspect of digital marketing.

Analytics - The collection and interpretation of statistical data involving the way users interact with a website or ad. Typical analytics data includes number of visitors, time spent on page, CTR, and bounce rate.

Attribution - The act of identifying the steps a customer followed through a marketing funnel in order to give credit to each step. A typical example of steps might include PPC ad to landing page to thank you page, or blog 1 to blog 2 to landing page to thank you page. You can read more about attribution models here.

Banner Image - Also called the Hero Image. Banner Images are the main image displayed at the top of a website.

Bounce Rate - The percentage of visitors to a page that did not interact with that page (click on any other links) before leaving the site.

Carousel - A collection of Rich Cards displayed on a SERP.

Cookies - Short text files sent from a website to a user’s computer. Cookies are usually used to retain login credentials, identify former visitors, and customize a website experience.

Conversion - When a visitor or lead becomes a customer. A conversion occurs at the time of a sale to the visitor or lead.

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Filed Under: digital marketing, inbound marketing, Content Marketing, SEO

How to Get the Most From Your YouTube Channel

July 18, 2017 by BizTraffic Team

It doesn’t matter what business you’re in, if you’re not using video content to help market and sell your products or services, then your sales aren’t what they should be.

Advertising, product demos, how-to videos, reviews, Q&A sessions, vlogs (video blogs)... these are just some of the ways you could be using video to help boost your sales, engage with your customers, and increase your brand recognition.

Video can boost the CTR on your emails and landing pages, help your site rank higher in a search engine, and help convert customers. If you’re not using video as a part of your marketing strategy, you’re missing out on a lot of potential business.

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Filed Under: YouTube, build your brand, SEO, content creation, inbound marketing

Black & White: The Do’s And (Shady) Don’ts of Local SEO

May 25, 2017 by BizTraffic Team

While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?

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Filed Under: SEO, local search, Content Marketing, inbound marketing, organic search

Whose Line Is It Anyway? Call Tracking Demystified

March 14, 2017 by BizTraffic Team

Have you ever made a phone call to a business that began with a pleasant recorded voice telling you that "this call may be recorded?" Whether you're a seasoned search engine optimization (SEO) veteran or just getting started, you've probably encountered call tracking technology more times than you can count.

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Filed Under: call tracking, call recording, inbound phone calls, inbound marketing, marketing metrics

The Impact of Inbound Marketing on SEO

February 02, 2017 by BizTraffic Team

Search engine optimization (SEO) is almost a dirty word in today's online inbound marketing agency environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimizationbuilding links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!

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Filed Under: SEO, inbound marketing, customer focus, search engine optimization strategies

What is Inbound Sales?

November 01, 2016 by BizTraffic Team

When you think about traditional sales, your mind may immediately jump to an image of the door-to-door salesman. He makes his way from house to house, intruding on your property and hoping to find a perspective buyer behind a few of those doors. Or possibly you think of the cold caller who interrupts your family dinner or business meeting to pitch the wonders of their product to you without any regard of your actual interest in whatever it is they have to sell. 

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Filed Under: inbound marketing, sales

A Guide to Creating an Inbound Marketing Campaign From Scratch

August 22, 2016 by BizTraffic Team

If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress. 

The reason?

Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:

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Filed Under: inbound marketing, web marketing, email marketing, Content Marketing