The thank you page (or, in some cases, just a thank you lightbox) is what visitors to your website will see when they fill out a contact form or download content via an offer on a landing page. No content offer is complete without a great thank you page to pair with it!
Recently, we covered the ins and outs of building a quality landing page for your business' website. Next, let's take a look at how to show your appreciation to your new lead by making the perfect thank you page.
The futuristic, sci-fi worlds of films like Minority Report and Terminator where machines are inextricably tied to our lives is not far off. Hopefully, things will turn out a bit less dystopian than either of those films!
We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.
Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.
Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online).
Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded.
A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other aspect of digital marketing.
Analytics - The collection and interpretation of statistical data involving the way users interact with a website or ad. Typical analytics data includes number of visitors, time spent on page, CTR, and bounce rate.
Attribution - The act of identifying the steps a customer followed through a marketing funnel in order to give credit to each step. A typical example of steps might include PPC ad to landing page to thank you page, or blog 1 to blog 2 to landing page to thank you page. You can read more about attribution models here.
Banner Image - Also called the Hero Image. Banner Images are the main image displayed at the top of a website.
Bounce Rate - The percentage of visitors to a page that did not interact with that page (click on any other links) before leaving the site.
Carousel - A collection of Rich Cards displayed on a SERP.
Cookies - Short text files sent from a website to a user’s computer. Cookies are usually used to retain login credentials, identify former visitors, and customize a website experience.
Conversion - When a visitor or lead becomes a customer. A conversion occurs at the time of a sale to the visitor or lead.
It doesn’t matter what business you’re in, if you’re not using video content to help market and sell your products or services, then your sales aren’t what they should be.
Advertising, product demos, how-to videos, reviews, Q&A sessions, vlogs (video blogs)... these are just some of the ways you could be using video to help boost your sales, engage with your customers, and increase your brand recognition.
Video can boost the CTR on your emails and landing pages, help your site rank higher in a search engine, and help convert customers. If you’re not using video as a part of your marketing strategy, you’re missing out on a lot of potential business.
While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?
Have you ever made a phone call to a business that began with a pleasant recorded voice telling you that "this call may be recorded?" Whether you're a seasoned search engine optimization (SEO) veteran or just getting started, you've probably encountered call tracking technology more times than you can count.
Search engine optimization (SEO) is almost a dirty word in today's online inbound marketing agency environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimization, building links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!
When you think about traditional sales, your mind may immediately jump to an image of the door-to-door salesman. He makes his way from house to house, intruding on your property and hoping to find a perspective buyer behind a few of those doors. Or possibly you think of the cold caller who interrupts your family dinner or business meeting to pitch the wonders of their product to you without any regard of your actual interest in whatever it is they have to sell.
If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress.
Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:
According to Hubspot’s 7th Annual Report on Inbound Marketing and Selling, companies are 3 times as likely to see higher ROI through inbound marketing than outbound marketing. This drastic increase has lead more people to want to get involved in the world of inbound marketing. But what exactly IS inbound marketing?
If you’re in the marketing space at all, you know about buyer personas. But in case you’re someone from outside the industry looking to do your own marketing, they’re these handy ideas about...well, maybe I should let Hubspot explain this one.