It’s no secret that hashtags have many positive uses beyond regular keyword engagement.
2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there.
As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails!
Check out these 5 essential tips from our marketing experts to making a stronger effort in 2018:
The weekend after Thanksgiving is drawing closer on the calendar, and marketers are preparing for the final push to get customers to companys' doorsteps and websites during Black Friday and Cyber Monday.
Clocks are counting down fast until those famed shopping days arrive, so the tactics you choose need to make the most impact now more than ever.
Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.
Every small business wants their company to be the one consumers turn to when they need to make a special purchase or plan a special event. The holiday shopping season offers the best opportunities for retailers and service providers to make it to the top of shoppers’ lists.
It’s common knowledge that the holiday’s present an opportunity for many businesses to increase sales. But what many businesses don’t consider is the impact of holiday keywords on their digital strategy. And by “holiday keywords” I don’t just use of the big holidays like Black Friday, Valentine’s Day, or Christmas.
With the hundreds and sometimes thousands of emails your customers will receive in the next few months, it’s likely your marketing emails will get deleted before they’re even opened.
In fact, the average retailer will send out 22 promotional emails in the month of November alone. How will you make sure your email marketing campaign works this holiday season?
Here are a few tips to help get your business’s emails noticed:
Are you already falling a little behind on your holiday marketing?
A whopping 49 percent of marketers begin their holiday marketing before Halloween, so if you haven’t got anything solid planned yet, you’d better get a move on.
According to the NRF (National Retail Federation), 20 to 40 percent of yearly sales for small and mid-sized retailers take place in the last two months of the year, so the holidays are an important time to market your brand as well as your products and services.
Can you put a statistical number on the emotional quotient of a customer’s purchasing decisions?
In a recent Forrester study, the researchers tried by examining the “rational, subconscious, and emotional elements of an experience.” Whatever the research, the bottom line remained the same: Happy customers are not only more likely to try new products and services, but also are more apt to spread the good news about their purchases.
If you haven’t started planning your holiday marketing strategy yet, and are worried that you’re behind, you’re right. Take a look around and you’ll notice most businesses large and small have already initiated some kind of seasonal marketing plan.