Google My Business Update: Boost Your Business with Better Photos

October 05, 2015 by BizTraffic Team

A pictures worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level.

And with Google My Business's recent update, highlighting images that set your business apart just got a little easier. But before you can add pictures to your Google listing, you must first create one. 

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Filed Under: visual marketing, images, local listings, Google, local search, visual social media

What Marketer's Need to Know About Google's Panda 4.2 Refresh

July 29, 2015 by BizTraffic Team

If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?

The answer is Google's Panda Update.

Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors. 

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Filed Under: search engine rankings, organic search, content, Google, Quality Content

Google+ Pages: Which One is Right for Your Business?

May 20, 2015 by BizTraffic Team

In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.

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Filed Under: local listings, Google, brand marketing

What Does Inbox by Gmail Mean For Businesses?

November 28, 2014 by BizTraffic Team

Recently, Google announced its new feature: Inbox by Gmail. This is the new email application that Google is describing as having been created based on what they have learned from Gmail. It is not meant to replace Gmail, but instead provide an alternative for users. 

Currently Inbox is invite only, but in time that will change. So what is Inbox, and why is it important? And does this new feature bode any changes for your online marketing strategy?

 

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Filed Under: Business listings, Google, email marketing

Staying Positive on Social Media

August 20, 2014 by BizTraffic Team

“If you don’t have something nice to say, don’t say anything at all.”

Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree.

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Filed Under: customer service, social media marketing, Facebook, Google, Twitter, social media

Increase Your Productivity with Google Docs

July 14, 2014 by BizTraffic Team

Finding new ways to simplify the every day office work that needs to be done is a constant processes for companies. Whether your an old or a new company, there is always room for improvement and for new ways to better increase productivity in the office.

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Filed Under: Google, productivity

How to Solve Business Listing Duplicates

June 02, 2014 by BizTraffic Team

Local Optimization is huge. We've said it for a while now, and will continue to say it, because local is huge. But local is also very time consuming and tedious for 

With the upgrade Google has been making in its Business Listings, your company may be receiving an email from Google to inform you that you have a conflict with your business listing. Resolving these issues quickly and effectively is important to ensuring your customers are able to find the correct information about your company on Google.

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Filed Under: Business listings, Google

Google's Panda 4.0

May 21, 2014 by BizTraffic Team

Please see What Marketer's Need to Know About Google's Panda 4.2 Refresh for the most up-to-date information about Panda.

Panda 4.0 is officially here. Matt Cutts confirmed this on Twitter last night.

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Filed Under: Google, Quality Content