A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.
Here's our breakdown of what you should expect to see on a SERP and how you can optimize your business' website and online listings to make sure that you stay on top of the competition!
It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out!
Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a website. Google's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that is a very bad thing!).
Don't let your business get hit with a penalty from Google! Check out our SEO experts' tips for adjusting to Google's constantly changing site-crawling algorithms.