A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.
Here's our breakdown of what you should expect to see on a SERP and how you can optimize your business' website and online listings to make sure that you stay on top of the competition!
It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast!
Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting.
Make sure that you're treating your business' local search engine optimization (SEO) strategy like it's a Thanksgiving feast: be prepared well in advance, let everyone know where (and when) it's going to be, and make sure each that everyone's got food to eat!
Ever noticed the little yellow figure that you can drag-and-drop in Street View on Google Maps? That little guy is named “Pegman,” and he’s about to become your local business’ best friend!
Inbound marketing (including content marketing and social media content) as well as SEO (search engine optimization) are surefire ways to get your local business on the map. One oft-overlooked element of a successful SEO strategy is the optimization of your business’ map listing data.
When consumers are looking for a new business, they use mapping products (e.g. Google Maps, Bing Maps, etc.) 44% of the time! Additionally, on average, 41% of those map search results will result in an on-site visit. (Data from a Google study)
So what can you do to make sure that your business is being found (and is enticing to potential customers that find you via map search)? Read on to find out....