United has learned the hard way how many people are watching every move they make, with their most recent PR nightmare, but they're not alone. Plenty of companies have had issues with social media.
Customer service and reputation management have changed dramatically in the age of social media, and businesses need to adapt their strategies accordingly.
George Orwell could never have imagined the effects that the internet and social media would have on his idea of “Big Brother."
Smartphones and the internet have joined forces to create a million “little brothers”, watching everything companies do, and broadcasting those actions around the world in seconds.