Size Matters: What Google's Expanded Meta Description Means For You

January 26, 2018 by BizTraffic Team

Unless you're a web designer or an SEO guru, you probably aren't too familiar with the term meta description tag. That changes today!

Google recently rolled out a big change to how they deal with meta description tags: you can now add 320 characters to your meta description instead 160. This means that you can provide more in-depth details of your content and use more relevant keywords. All of this adds up to more clicks and more conversions!

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Filed Under: Website Development, Google, SEO, schema, html, meta description tag, snippet

Google Posts Can Save (or at Least Help) Your CTR

September 19, 2017 by BizTraffic Team

Google is constantly trying to improve user experience (UX). In the past, Google algorithm updates focused on how businesses could improve their content and SEO practices.

Updates like Panda (which focused on improving the content websites provided), Penguin (which focused on link spam), and Pigeon (which improved local search results) all focused on behind the scenes improvements to Google’s algorithm.

Lately, Google has decided to focus on the visible search results that provide relevant content to users as quickly as possible. AMPs, Schema, and now Posts are all designed with this in mind.

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Filed Under: Google, schema, click-through rate, CTR, Google AMP

How to Generate Instant Leads with AMP and Instant Articles

August 29, 2017 by BizTraffic Team

Google’s Accelerated Mobile Pages (AMP) and Facebook’s Instant Articles have allowed viewers to instantly access content for a few years now.

While both of these systems do an incredible job of delivering lightning fast content, they also had two serious (and possibly format killing) flaws - neither one of these formats made ad placement or lead generation very easy.

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Filed Under: Google, content creation, user experience optimization, UX, Google AMP

SEO: The Movie - The Review

July 06, 2017 by BizTraffic Team

 

SEO: The Movie is the movie about the history of SEO that you’ve been searching for. This movie is the brainchild of Ignite Visibility CEO John Lincoln, who decided that the thing we all needed to make our lives complete was a movie about SEO.

Sure this sounds crazy, but it turns out he was right. SEO: The Movie might not be this summer’s blockbuster hit, but for anyone curious about the history of the SEO industry, this is the movie for you.

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Filed Under: organic search, Google, SEO, keyword search, digital marketing

Google Lens is Coming! How to Get Your Business 'Lens Ready'

June 13, 2017 by BizTraffic Team

With Google’s announcement about the introduction of their new Lens technology, the information available about your business online is becoming more important than ever.

Google Lens is an augmented reality feature that will work through your smartphone’s camera to provide users with real-time information about your business. 

Combining geotagging with image recognition, Lens will allow users to point their camera at your storefront or sign and Google will provide relevant information about your business.

Reviews, hours, and even reservation information can be displayed. If a user doesn’t like what they see, they won’t even need to slow down as they pass your business by.

Google Lens isn’t due to be released until later this year, so you still have time to get “Lens Ready”. We’ve put together a list of a few things you can do to make sure your business stays in focus.

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Filed Under: Google, online reviews, reputation management, NAP, Directory Listings

Interstitial Ads, Google, and You

March 03, 2017 by BizTraffic Team

Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.

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Filed Under: Google, SEO, mobile advertising, customer focus, website design, mobile search

Ghostbusters II: Removing historical ghost referral spam in Google Analytics

January 05, 2017 by BizTraffic Team

We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).

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Filed Under: Website Development, Google, SEO, referral, website design, marketing metrics

Ghostbusters: Removing ghost referral spam from Google Analytics

December 27, 2016 by BizTraffic Team

Note: Looking for even more spam removal tips? You can read Part 2 of our Ghostbusting series here!

Since its launch in 2005 after Google’s acquisition of Urchin, Google Analytics (or GA) has cemented itself as a fantastic and (most importantly) free tool that can be used to retrieve and report upon website traffic data. As the predominant web analytics tool, GA provides webmasters with some highly useful instruments to track online campaigns and conversion rates, perform website optimization, and even generate e-commerce reporting. Unfortunately, the accuracy of all of that robust data analysis that GA provides can be easily damaged by referral spam.

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Filed Under: Google, referral, marketing metrics

Dealing With Duplicates: Google and Bing Local Listings

May 26, 2016 by BizTraffic Team

When conducting a review of your business's online presence, you might find that your business has multiple listings on Google+ or Bing Places.

At first this might seem like a good thing - more listings means more SEO juice and a greater chance of being seen, right?

Unfortunately, that isn’t how it works. Having multiple listings is bad for SEO, bad for your customers, and bad for your business.

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Filed Under: Business listings, local listings, Google, local search, local business, Bing

Google Trusted Verifiers: The Local Listing Solution

February 22, 2016 by BizTraffic Team

The process of getting a local business on the map through online listings can be an intimidating task, so many local businesses simply ignore it all together. However, this important SEO step cannot be ignored if local business want to drive customers to their location. With the implementation of Google’s new Trusted Verifier program, the time and effort this process takes is cut into less than half the time!

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Filed Under: local listings, Google, local search, local business

Google My Business Update: Boost Your Business with Better Photos

October 05, 2015 by BizTraffic Team

A pictures worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level.

And with Google My Business's recent update, highlighting images that set your business apart just got a little easier. But before you can add pictures to your Google listing, you must first create one. 

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Filed Under: visual marketing, images, local listings, Google, local search, visual social media

What Marketer's Need to Know About Google's Panda 4.2 Refresh

July 29, 2015 by BizTraffic Team

If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?

The answer is Google's Panda Update.

Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors. 

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Filed Under: search engine rankings, organic search, content, Google, Quality Content

Google+ Pages: Which One is Right for Your Business?

May 20, 2015 by BizTraffic Team

In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.

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Filed Under: local listings, Google, brand marketing

What Does Inbox by Gmail Mean For Businesses?

November 28, 2014 by BizTraffic Team

Recently, Google announced its new feature: Inbox by Gmail. This is the new email application that Google is describing as having been created based on what they have learned from Gmail. It is not meant to replace Gmail, but instead provide an alternative for users. 

Currently Inbox is invite only, but in time that will change. So what is Inbox, and why is it important? And does this new feature bode any changes for your online marketing strategy?

 

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Filed Under: Business listings, Google, email marketing

Staying Positive on Social Media

August 20, 2014 by BizTraffic Team

“If you don’t have something nice to say, don’t say anything at all.”

Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree.

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Filed Under: customer service, social media marketing, Facebook, Google, Twitter, social media

Increase Your Productivity with Google Docs

July 14, 2014 by BizTraffic Team

Finding new ways to simplify the every day office work that needs to be done is a constant processes for companies. Whether your an old or a new company, there is always room for improvement and for new ways to better increase productivity in the office.

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Filed Under: Google, productivity

How to Solve Business Listing Duplicates

June 02, 2014 by BizTraffic Team

Local Optimization is huge. We've said it for a while now, and will continue to say it, because local is huge. But local is also very time consuming and tedious for 

With the upgrade Google has been making in its Business Listings, your company may be receiving an email from Google to inform you that you have a conflict with your business listing. Resolving these issues quickly and effectively is important to ensuring your customers are able to find the correct information about your company on Google.

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Filed Under: Business listings, Google

Google's Panda 4.0

May 21, 2014 by BizTraffic Team

Please see What Marketer's Need to Know About Google's Panda 4.2 Refresh for the most up-to-date information about Panda.

Panda 4.0 is officially here. Matt Cutts confirmed this on Twitter last night.

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Filed Under: Google, Quality Content