Unless you're a web designer or an SEO guru, you probably aren't too familiar with the term meta description tag. That changes today!
Google recently rolled out a big change to how they deal with meta description tags: you can now add 320 characters to your meta description instead 160. This means that you can provide more in-depth details of your content and use more relevant keywords. All of this adds up to more clicks and more conversions!
Filed Under: SEO, Website Development, schema, html, meta description tag, snippet, Google
Google is constantly trying to improve user experience (UX). In the past, Google algorithm updates focused on how businesses could improve their content and SEO practices.
Updates like Panda (which focused on improving the content websites provided), Penguin (which focused on link spam), and Pigeon (which improved local search results) all focused on behind the scenes improvements to Google’s algorithm.
Lately, Google has decided to focus on the visible search results that provide relevant content to users as quickly as possible. AMPs, Schema, and now Posts are all designed with this in mind.
Filed Under: CTR, click-through rate, Google, Google AMP, schema
Google’s Accelerated Mobile Pages (AMP) and Facebook’s Instant Articles have allowed viewers to instantly access content for a few years now.
While both of these systems do an incredible job of delivering lightning fast content, they also had two serious (and possibly format killing) flaws - neither one of these formats made ad placement or lead generation very easy.
Filed Under: Google, Google AMP, UX, user experience optimization, content creation
SEO: The Movie is the movie about the history of SEO that you’ve been searching for. This movie is the brainchild of Ignite Visibility CEO John Lincoln, who decided that the thing we all needed to make our lives complete was a movie about SEO.
Sure this sounds crazy, but it turns out he was right. SEO: The Movie might not be this summer’s blockbuster hit, but for anyone curious about the history of the SEO industry, this is the movie for you.
Filed Under: SEO, digital marketing, Google, keyword search, organic search
With Google’s announcement about the introduction of their new Lens technology, the information available about your business online is becoming more important than ever.
Google Lens is an augmented reality feature that will work through your smartphone’s camera to provide users with real-time information about your business.
Combining geotagging with image recognition, Lens will allow users to point their camera at your storefront or sign and Google will provide relevant information about your business.
Reviews, hours, and even reservation information can be displayed. If a user doesn’t like what they see, they won’t even need to slow down as they pass your business by.
Google Lens isn’t due to be released until later this year, so you still have time to get “Lens Ready”. We’ve put together a list of a few things you can do to make sure your business stays in focus.
Filed Under: reputation management, NAP, online reviews, Directory Listings, Google
Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.
Filed Under: SEO, mobile advertising, mobile search, Google, customer focus, website design
We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).
Filed Under: Google, referral, marketing metrics, SEO, website design, Website Development
Note: Looking for even more spam removal tips? You can read Part 2 of our Ghostbusting series here!
Since its launch in 2005 after Google’s acquisition of Urchin, Google Analytics (or GA) has cemented itself as a fantastic and (most importantly) free tool that can be used to retrieve and report upon website traffic data. As the predominant web analytics tool, GA provides webmasters with some highly useful instruments to track online campaigns and conversion rates, perform website optimization, and even generate e-commerce reporting. Unfortunately, the accuracy of all of that robust data analysis that GA provides can be easily damaged by referral spam.
Filed Under: Google, referral, marketing metrics
When conducting a review of your business's online presence, you might find that your business has multiple listings on Google+ or Bing Places.
At first this might seem like a good thing - more listings means more SEO juice and a greater chance of being seen, right?
Unfortunately, that isn’t how it works. Having multiple listings is bad for SEO, bad for your customers, and bad for your business.
Filed Under: Business listings, local listings, Google, local search, local business, Bing
The process of getting a local business on the map through online listings can be an intimidating task, so many local businesses simply ignore it all together. However, this important SEO step cannot be ignored if local business want to drive customers to their location. With the implementation of Google’s new Trusted Verifier program, the time and effort this process takes is cut into less than half the time!
Filed Under: local listings, Google, local search, local business