When Apple released their new Maps app with iOS 6 in 2012, they received a lot of negative feedback from users that were discovering wildly inaccurate data. (I personally had an experience with Apple Maps in which I found myself in front of a hospital about 20 minutes away from the address I had entered into my phone.)
Understanding how and why to market your multi-location business is an important part of online marketing, especially with the importance of local searches. It is vital to your businesses online health to understand that most internet users make multitudes of specific local searches in order to find businesses of all different kinds. It is up to you to make sure that your business is available when searched for locally.
Pinterest has been making a lot of noise lately--in a good way.
Last month we told you about an improved search option in Pinterest that helps users find what interests them faster and Promoted Pins which allow advertisers to show pins in a user’s newsfeed.
This month, Pinterest announced an enhanced and quicker version of its places search tool. The location-based tool suggests places near where people are searching, and provides ranked results based on geography, population and data quality.