Engaging Millennials: How to Market to the Social Generation

June 10, 2015 by BizTraffic Team

If you aren’t one of them, millennials can be a tough generation to comprehend. This social generation loves to collaborate and find adventure. But more importantly, millennials are about to become the most important audience that your business wants to reach, so it’s a good idea to get a better understanding of your new consumers.

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Filed Under: marketing to Millennials, Millennials, demographic marketing, Gen Y, marketing trends, buyer persona

Marketing to Millennials: How to Sell to Gen Y

December 31, 2013 by BizTraffic Team

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers.

They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime.

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Filed Under: marketing to Millennials, Millennials, small business marketing, demographic marketing, Gen Y, buyer persona