Your Guide to Using Facebook's Business Manager

March 18, 2015 by BizTraffic Team

You may have heard that Facebook wants you to make the move to business manager by June 1, 2015. But should your company be using Facebook’s Business Manager?

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Filed Under: Facebook, social media advertising, social media, social media management, Facebook ads

Looking Back: The Biggest Changes to Social Media in 2014

January 05, 2015 by BizTraffic Team

2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media advertising, social media, Snapchat, Snapcash,

How To Choose a Social Media Platform For Your Business

September 05, 2014 by BizTraffic Team

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business.

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Filed Under: social media marketing, Facebook, Twitter, social media, social media management, LinkedIn

Facebook's Save Feature

August 22, 2014 by BizTraffic Team

While most everyone has been talking about Facebook's forced download of Facebook Messenger on mobile devices, Facebook has also been working on some other new features to improve their usability and create some positive publicity.

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Filed Under: social media marketing, Facebook

Staying Positive on Social Media

August 20, 2014 by BizTraffic Team

“If you don’t have something nice to say, don’t say anything at all.”

Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree.

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Filed Under: customer service, social media marketing, Facebook, Google, Twitter, social media

Should You “Boost” Your Facebook Posts?

February 12, 2014 by BizTraffic Team

Facebook knows you want to reach its 1.26 billion users, so it’s giving you a few ways to make that happen. You can just schedule a post on your Facebook business page and hope your fans spread the news.

However, you need to realize pages organically reach only about 16 percent of their fans on average. (Up your odds by posting photos, which get more reaction.) Or you can better target your message by paying for Facebook posts and ads.

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Filed Under: Facebook, social media advertising, boosted posts, Facebook ads

The Eyes Have It: Visual Social Media Use Soars

December 11, 2013 by BizTraffic Team

A survey done by Pew Research Center has found that an increasing number of adult internet users are posting and sharing photos and videos on social media sites. If you’re not active on social media platforms, you may be missing out on the newest marketing trend. This guide will walk you through all of the best sites for visual content and how to make the most of them.

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Filed Under: social media marketing, Facebook, Instagram, Pinterest, visual social media