Your Guide to Social Media Holidays

November 07, 2018 by Anna Barden

It’s no secret that hashtags have many positive uses beyond regular keyword engagement.

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Filed Under: Content Marketing, social media marketing, Facebook, Instagram, Twitter, content creation, social media, holiday marketing, brand marketing, marketing, content strategy

Social Media Companies Are Hoping You’ll Like QR Codes Again

June 29, 2017 by BizTraffic Team

QR codes never really caught on when they were introduced almost a decade ago. They were seen as a death sentence for any company caught using them.

Improper use of QR codes by marketers had a lot to do with it, coloring our opinions of this technology.

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Filed Under: Facebook, QR codes, social media, Snapchat, Buyer's Journey

Improve Facebook Engagement [Infographic]

December 01, 2016 by BizTraffic Team

Facebook engagement has proven to be somewhat tricky for businesses to increase. Some businesses do it very well, but others do not. Issues can arise when interacting with customers on Facebook, and a declining organic reach can make it difficult to reach those customers in the first place. However, the website still provides excellent opportunities for growth and engagement with customers. Here are 5 things to keep in mind while building your Facebook engagement levels.

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Filed Under: Facebook

5 Ways to Boost Facebook Engagement

November 11, 2016 by BizTraffic Team

Facebook has proven to be somewhat tricky for businesses to master. Some businesses do it very well, but others do not. Issues can arise when interacting with customers on Facebook, and a declining organic reach can make it difficult to reach those customers in the first place. However, the website still provides excellent opportunities for growth and engagement with customers. Here are 5 things to keep in mind while marketing with Facebook.

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Filed Under: Facebook, customer engagement

Facebook Marketing Changes for 2017

November 07, 2016 by BizTraffic Team

Effective Facebook marketing can difficult to define; the product itself is ever-changing. Since the IPO, Facebook grew to one billion active monthly users, purchased WhatsApp and Oculus VR, and even began protecting advertisements from ad-blocking software.Today, the social platform hosts over 1 billion daily users, facilitates 2 billion searches per day, and helps send over 60 billion messages per day. And those stats have drawn advertisers to the social media giant, leading to soaring profits from advertising revenue.

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Filed Under: Facebook, online marketing, social media advertising

Workplace by Facebook: A Pleasant Paradox

October 18, 2016 by BizTraffic Team

Facebook is trying to build a reputation, folks. It’s looking to undercut its current status as a huge productivity drain, and it’s flipping the script. This month Facebook will reveal its new service - Workplace by Facebook. This product, which is Facebook’s answer to Slack, Microsoft’s Yammer and Google’s Hangouts, was created to help companies boost communication and productivity.

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Filed Under: Facebook, productivity, technology, the future of social media

Is Facebook Viable for Small Business?

October 10, 2016 by BizTraffic Team

Facebook is a massive company. It services 1.13 billion daily users and is one of the largest marketing platforms in the world; over 50 million businesses use this service to help promote their brands. But is advertising on Facebook effective? Facebook is an interesting company, offering businesses both organic, free posts and paid advertisements, and we have done entries before that measure its reach and usage. But is the value still there for small business? Is Facebook viable for small business budgets? Here are 3 pieces of information to take to the next planning meeting.

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Filed Under: Facebook, customer engagement, sales, the future of social media

The Differences in Hashtag Marketing Across Social Media Platforms

September 28, 2015 by BizTraffic Team

If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day. 

But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement. 

But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media, digital marketing, LinkedIn

Facebook for Business: The Beacon Program

June 18, 2015 by BizTraffic Team

If you are the owner of an extremely active Facebook business page, you may have recently received an email that looked something like this:

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Filed Under: social media marketing, Facebook, social media advertising, social media, small business promotions

Facebook Usage Statistics: A Guide to Understanding Facebook in 2015

May 11, 2015 by BizTraffic Team

Facebook's continued dominance has not slowed down, despite some reports projecting such a change to come. Instead, the site has changed and shifted. And several recent studies have brought forth some interesting Facebook usage statistics.

This information sheds light on the state of the internet, as well as its effect on small businesses. And it also offers interesting insight into using Facebook for your business. 

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Filed Under: social media marketing, Facebook, social media advertising, social media, Facebook ads

Your Guide to Using Facebook's Business Manager

March 18, 2015 by BizTraffic Team

You may have heard that Facebook wants you to make the move to business manager by June 1, 2015. But should your company be using Facebook’s Business Manager?

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Filed Under: Facebook, social media advertising, social media, social media management, Facebook ads

Looking Back: The Biggest Changes to Social Media in 2014

January 05, 2015 by BizTraffic Team

2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media advertising, social media, Snapchat, Snapcash,

How To Choose a Social Media Platform For Your Business

September 05, 2014 by BizTraffic Team

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business.

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Filed Under: social media marketing, Facebook, Twitter, social media, social media management, LinkedIn

Facebook's Save Feature

August 22, 2014 by BizTraffic Team

While most everyone has been talking about Facebook's forced download of Facebook Messenger on mobile devices, Facebook has also been working on some other new features to improve their usability and create some positive publicity.

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Filed Under: social media marketing, Facebook

Staying Positive on Social Media

August 20, 2014 by BizTraffic Team

“If you don’t have something nice to say, don’t say anything at all.”

Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree.

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Filed Under: customer service, social media marketing, Facebook, Google, Twitter, social media

Should You “Boost” Your Facebook Posts?

February 12, 2014 by BizTraffic Team

Facebook knows you want to reach its 1.26 billion users, so it’s giving you a few ways to make that happen. You can just schedule a post on your Facebook business page and hope your fans spread the news.

However, you need to realize pages organically reach only about 16 percent of their fans on average. (Up your odds by posting photos, which get more reaction.) Or you can better target your message by paying for Facebook posts and ads.

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Filed Under: Facebook, social media advertising, boosted posts, Facebook ads

The Eyes Have It: Visual Social Media Use Soars

December 11, 2013 by BizTraffic Team

A survey done by Pew Research Center has found that an increasing number of adult internet users are posting and sharing photos and videos on social media sites. If you’re not active on social media platforms, you may be missing out on the newest marketing trend. This guide will walk you through all of the best sites for visual content and how to make the most of them.

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Filed Under: social media marketing, Facebook, Instagram, Pinterest, visual social media