3 Ways to Use Emotional Marketing

November 27, 2013 by BizTraffic Team

Can you put a statistical number on the emotional quotient of a customer’s purchasing decisions?

In a recent Forrester study, the researchers tried by examining the “rational, subconscious, and emotional elements of an experience.” Whatever the research, the bottom line remained the same: Happy customers are not only more likely to try new products and services, but also are more apt to spread the good news about their purchases.

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Filed Under: customer engagement, emotional marketing, holiday marketing