Do you have that one email you look forward to receiving from a company? Whether it be an RSS feed of blogs with topics that arrest your interest, or marketing emails updating you on the latest deal to your favorite store, emails can be a powerful tool when done correctly.
After you’ve written a masterpiece of a marketing email, you need to move on to the next task on a to-do list that seemingly never ends. And making the most of your email subject line seems like yet another time-sink.
But it doesn’t have to be!
You can boost your open rates and have time for a coffee break by including a few quick fixes in your subject line.
If you believe you’ve mastered the craft of writing SEO-rich headlines, congratulations are in order. But if you’re trying to write email subject lines that get your emails opened, that’s another animal.
Unlike SEO, you're not trying to get to the top of any rankings, but you still want your time spent on email marketing to reap rewards.