5 Steps to Optimize Your Holiday Email Marketing In 2018

January 10, 2018 by BizTraffic Team

2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there.

As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails!

Check out these 5 essential tips from our marketing experts to making a stronger effort in 2018:

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Filed Under: holiday marketing, email marketing, email marketing best practices, digital marketing campaign

Nobody Wants To Read Your Email Marketing

November 30, 2017 by BizTraffic Team


The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low?

Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each day. Do you think they're going to take the time to open any of those, let alone yours? 

Don't worry, though, we've got you covered. Listed here are some of the biggest issues that we see with email marketing campaigns. We've got some fool-proof suggestions for building out your next email!

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Filed Under: Content Marketing, content creation, Content writing, email marketing

4 Easy Ways to Build Your Email Subscribers List

June 21, 2017 by BizTraffic Team

When it comes to getting visitors to sign up for your email list it’s not always what you ask, sometimes it’s how you ask it. When and where you place your CTAs can have a huge impact on lead generation.

We’ve put together a list of 4 easy ways to build your email subscriber's list without raising your bounce rate or killing your user experience.

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Filed Under: email marketing, email marketing best practices, Call-to-action, user experience, pop-ups

Segmenting: Make the Most of Marketing Emails

December 09, 2016 by BizTraffic Team

Of all the tools marketers have at their disposal, marketing emails are among the most effective, especially if you use them to their fullest potential. So how do you do that?

Well, you probably know that making attention-grabbing calls-to-action give your emails a purpose. After all, you've got to give your recipients something to do and offer them value, whether that's reading your top blog posts or using a coupon you've sent along.

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Filed Under: email marketing

Making the Most of Your Cyber Monday Specials

November 14, 2016 by BizTraffic Team

Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.

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Filed Under: social media marketing, online shopping, online marketing, holiday marketing, email marketing

A Guide to Creating an Inbound Marketing Campaign From Scratch

August 22, 2016 by BizTraffic Team

If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress. 

The reason?

Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:

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Filed Under: Content Marketing, web marketing, email marketing, inbound marketing

How to Choose Email Marketing Software For Your Needs

August 15, 2016 by BizTraffic Team

Email marketing is an absolute necessity when it comes to your marketing strategy. But choosing the right software to support your efforts can feel like a huge commitment, so you want to be sure to get it right. 

Ultimately, choosing the email marketing software that will work for your business means really understanding what each platform has to offer, and which one provides you with all of the elements that are absolutely essential for your particular needs.

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Filed Under: email marketing, lead nurturing

How to Use Digital Marketing to Support Your In-Person Event

July 07, 2016 by BizTraffic Team

When it comes to hosting an in-person event, whether it is a conference, a lunch and learn, a sponsorship, or whatever makes the most sense for your business, leveraging your digital marketing is a powerful way to generate interest in your event, drive attendance, and even create awareness and connection during the event. 

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Filed Under: Blogging, social media, digital marketing, email marketing, Call-to-action

Benefits of Holistic Marketing: Content, Social, Email, TOGETHER!

June 16, 2016 by BizTraffic Team

Marketing online can be a very overwhelming task to undertake, as there are so many moving pieces of the puzzle that seemingly need to come together to create a coherent marketing picture. So while it may seem like a good idea to have a variety of campaigns that focus on the different online marketing initiatives your company may have, this is not always the best solution.

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Filed Under: content, web marketing, social media, email marketing

Guide to Building the Perfect Email Template [Infographic]

March 21, 2016 by BizTraffic Team

Why it is important to optimize an email?

According to communications expert and author, Danny Rubin, how you shape your email is just as important as the email content itself. And with his success rate of 96% email responses, or 23 replies out of 24 people, he would know!

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Filed Under: email marketing, email marketing best practices

Is Your Company Missing Out on Sales? 5 Questions to See if Marketing Automation is Right for You

October 12, 2015 by BizTraffic Team

Once upon a time, every social media message was crafted and sent in real time. Blanket email blasts cluttered the inboxes of decision makers everywhere. And scheduling a blog post to publish was a foreign idea.

But now, we have helpful tools to complete all of these tasks for us, often in a much more targeted and strategic way. And we have marketing automation to thank.

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Filed Under: online marketing, social media, digital marketing, email marketing

Email Marketing Automation: Fanning the Flame of Prospect Interest

June 15, 2015 by BizTraffic Team

Whenever a website visitor reads a few blog posts, downloads an offer, or signs up for your email marketing newsletter, a spark of interest is instantly seen in your conversion metrics. For marketers and small business owners alike, seeing that visitor become a lead (and start the road to becoming a customer) is a nice win.

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Filed Under: email marketing, email marketing best practices, lead nurturing

How to Win at Email Marketing: Recycling Content for Max ROI

May 08, 2015 by BizTraffic Team

Here’s a riddle for you: How do you create effective marketing emails on top of creating content for blogs, downloadable offers, and/or social media?

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Filed Under: Content Marketing, content creation, email marketing, email marketing best practices

How To Become Your Lead's Most Anticipated Email

February 02, 2015 by BizTraffic Team

Customer anticipating marketing emailsDo you have that one email you look forward to receiving from a company? Whether it be an RSS feed of blogs with topics that arrest your interest, or marketing emails updating you on the latest deal to your favorite store, emails can be a powerful tool when done correctly.

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Filed Under: email subject lines, email marketing, email marketing best practices, lead nurturing

Quick Fixes for Your Email Subject Lines

January 30, 2015 by BizTraffic Team

Woman reading email subject linesAfter you’ve written a masterpiece of a marketing email, you need to move on to the next task on a to-do list that seemingly never ends. And making the most of your email subject line seems like yet another time-sink.

But it doesn’t have to be!

You can boost your open rates and have time for a coffee break by including a few quick fixes in your subject line.

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Filed Under: email subject lines, email marketing, email marketing best practices

3 Reasons Email Marketing is Your New Best Friend

December 26, 2014 by BizTraffic Team

Small business owners are always looking for the next big thing to up their marketing game, especially if you're just starting out. If that's you, I've got two words: email marketing!

Before you roll your eyes at a seemingly old technique, allow me to explain why this should be the next logical step in your strategy--and why it'll grow on you fast.

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Filed Under: email marketing, email marketing best practices

What Does Inbox by Gmail Mean For Businesses?

November 28, 2014 by BizTraffic Team

Recently, Google announced its new feature: Inbox by Gmail. This is the new email application that Google is describing as having been created based on what they have learned from Gmail. It is not meant to replace Gmail, but instead provide an alternative for users. 

Currently Inbox is invite only, but in time that will change. So what is Inbox, and why is it important? And does this new feature bode any changes for your online marketing strategy?

 

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Filed Under: Business listings, Google, email marketing

Creating Content for Email Marketing with Limited Time and Resources

November 14, 2014 by BizTraffic Team

When it comes to email marketing for a small business, a lot of times it just ends up on a back burner. Seriously, so many small businesses already have enough of a struggle creating blog posts on a regular basis and posting to social media consistently, that creating content for email marketing just seems like another complete time and resource drain that may or may not ultimately assist your business in gaining the leads you actually want. 

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Filed Under: Content Marketing, Quality Content, content creation, email marketing, email marketing best practices

Make Your Marketing Emails Stand Out this Holiday Season

October 15, 2014 by BizTraffic Team

With the hundreds and sometimes thousands of emails your customers will receive in the next few months, it’s likely your marketing emails will get deleted before they’re even opened.

In fact, the average retailer will send out 22 promotional emails in the month of November alone. How will you make sure your email marketing campaign works this holiday season?

Here are a few tips to help get your business’s emails noticed:

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Filed Under: holiday marketing, email marketing, email marketing best practices, black friday marketing, black friday,

5 Beginner Level Email Marketing Best Practices

October 10, 2014 by BizTraffic Team

There comes a point in every small business when it's time to continue expanding your online marketing techniques. Once you've gotten into the habit of publishing blog posts consistently, and keeping up with the social media platforms of your choice, its time to branch out your online reach.

So where do you turn?

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Filed Under: Content Marketing, online marketing, email marketing, email marketing best practices, lead nurturing

Secrets of Writing Effective Email Subject Lines

April 16, 2014 by BizTraffic Team

If you believe you’ve mastered the craft of writing SEO-rich headlines, congratulations are in order. But if you’re trying to write email subject lines that get your emails opened, that’s another animal.

Unlike SEO, you're not trying to get to the top of any rankings, but you still want your time spent on email marketing to reap rewards.

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Filed Under: small business marketing, email subject lines, email marketing

Avoiding Common CAN-SPAM Mistakes

April 02, 2014 by BizTraffic Team

Does it seem like everyone is switching their digital marketing efforts to social media?

Should you forget your email marketing strategy?

No!

Email marketing is still worth pursuing. In fact, with most consumers checking email more than once a day and 51 percent checking it on their mobile devices, email marketing can work better than ever for your business—as long as you don’t cross the line.

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Filed Under: business mistakes, CAN-SPAM Act, email marketing

Marketing to Mobile Moms

March 26, 2014 by BizTraffic Team

What do moms of young kids want more than anything? Solutions to their problems.

These moms are time-pressed, often stressed and will spare no expense when it comes to purchasing products or services that help them get through (and make the most of) their children’s early years.

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Filed Under: social media marketing, demographic marketing, marketing to moms, SMS marketing messages, mobile marketing, email marketing, buyer persona