2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there.
As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails!
Check out these 5 essential tips from our marketing experts to making a stronger effort in 2018: