It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.
Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.
Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!