One of the biggest factors in digital marketing is trust. If a user does not trust your site your bounce rates will increase and the potential client will not convert on your site. This ultimately affects your PPC conversion rate, as well as your SEO rankings. In this post I will provide you with the top Trust Seals in the industry and will give you insight on why SSL Certificates are so important.
What’s your online shopping cart abandonment rate? If you had to make a guesstimate, what do you think online cart abandonments cost your business in lost revenues?
Online sales may be where your business should be putting its time and effort, but building an ecommerce website without first making sure you’re following ecommerce laws could land you in hot water with the FTC and put your business in danger of lawsuits.
With U.S. retail online sales predicted to grow to $434 billion by 2017 and 25 percent of those sales expected to come from mobile devices, things look good for a prosperous year for your ecommerce site. But customers won’t keep returning to your site without smart follow-up on your part.
Here are three ways to ensure customers don’t forget you, and will continue to grow your online sales: