A Digital Marketing Glossary for Beginners of Every Level

August 10, 2017 by BizTraffic Team

Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online).


Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded.

A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other aspect of digital marketing.

Analytics - The collection and interpretation of statistical data involving the way users interact with a website or ad. Typical analytics data includes number of visitors, time spent on page, CTR, and bounce rate.

Attribution - The act of identifying the steps a customer followed through a marketing funnel in order to give credit to each step. A typical example of steps might include PPC ad to landing page to thank you page, or blog 1 to blog 2 to landing page to thank you page. You can read more about attribution models here.

Banner Image - Also called the Hero Image. Banner Images are the main image displayed at the top of a website.

Bounce Rate - The percentage of visitors to a page that did not interact with that page (click on any other links) before leaving the site.

Carousel - A collection of Rich Cards displayed on a SERP.

Cookies - Short text files sent from a website to a user’s computer. Cookies are usually used to retain login credentials, identify former visitors, and customize a website experience.

Conversion - When a visitor or lead becomes a customer. A conversion occurs at the time of a sale to the visitor or lead.

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Filed Under: Content Marketing, SEO, digital marketing, inbound marketing

SEO: The Movie - The Review

July 06, 2017 by BizTraffic Team

 

SEO: The Movie is the movie about the history of SEO that you’ve been searching for. This movie is the brainchild of Ignite Visibility CEO John Lincoln, who decided that the thing we all needed to make our lives complete was a movie about SEO.

Sure this sounds crazy, but it turns out he was right. SEO: The Movie might not be this summer’s blockbuster hit, but for anyone curious about the history of the SEO industry, this is the movie for you.

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Filed Under: organic search, Google, SEO, keyword search, digital marketing

How to Choose the Right Social Media Tool For the Job

April 19, 2017 by BizTraffic Team

There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.

Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective. Make the most of your inbound marketing campaign!

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Filed Under: social media marketing, SEO, social media, digital marketing, social media apps

How to Create e-Newsletters

December 09, 2016 by BizTraffic Team

 
According to data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list of content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers.
 
But how do you go about creating an e-newsletter your audience actually cares about? Here are some suggestions for getting started with your e-newsletter creation. 
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Filed Under: customer retention, customer engagement, small business marketing. mobile marketing, e-newsletters, digital marketing

Strategic Marketing Planning: How to Improve in 2017

November 28, 2016 by BizTraffic Team

As marketers, we are always looking for areas of improvement. Whether it's writing better emails, targeting more focused keywords, or crafting especially compelling CTA's, the range of possibilities never end. 

It is so easy to get carried away with all the things you could be doing, that sometimes marketer's need to take a second to look at what they should be doing. Making this distinction can then channels itself into more strategic marketing planning if done properly. 

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Filed Under: web marketing, digital marketing, marketing trends

Defining Marketing Objectives: Writing Your Marketing Plan for 2017

November 28, 2016 by BizTraffic Team

If you don't write it down, it won't happen.

It may seem silly to spend time writing a marketing plan. The marketing landscape shifts so much, you just adjust your strategy as you go along. So there's really no need to write down marketing objectives, right?

Wrong.

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Filed Under: online marketing, small business marketing, digital marketing

Use Holiday Keywords to Boost Sales

October 20, 2016 by BizTraffic Team

holiday_keywords_website.png

It’s common knowledge that the holiday’s present an opportunity for many businesses to increase sales. But what many businesses don’t consider is the impact of holiday keywords on their digital strategy. And by “holiday keywords” I don’t just use of the big holidays like Black Friday, Valentine’s Day, or Christmas.

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Filed Under: keywords, holiday marketing, keyword search, digital marketing, black friday marketing, black friday,

How to Use Digital Marketing to Support Your In-Person Event

July 07, 2016 by BizTraffic Team

When it comes to hosting an in-person event, whether it is a conference, a lunch and learn, a sponsorship, or whatever makes the most sense for your business, leveraging your digital marketing is a powerful way to generate interest in your event, drive attendance, and even create awareness and connection during the event. 

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Filed Under: Blogging, social media, digital marketing, email marketing, Call-to-action

How to Avoid Marketing Nightmare Scenarios

June 23, 2016 by BizTraffic Team

Marketing is the customer facing aspect of your business, and because of this it is a highly important to know how to avoid marketing nightmares before they even happen. 

And while, hopefully, you've never been in such a situation, that doesn't mean you could possibly be in danger of finding yourself in such a nightmare scenario. 

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Filed Under: B2B marketing, digital marketing

5 Common Marketing Problems and How to Fix Them

December 28, 2015 by BizTraffic Team

As your business continues to expand and grow, it is important that the marketing department keeps up. And unfortunately, there are several marketing problems that might hold your team back from doing the very best that they can do. It is important to recognize these problems and address them before it gets out of hand.

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Filed Under: digital marketing