5 Steps to Optimize Your Holiday Email Marketing In 2018

January 10, 2018 by BizTraffic Team

2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there.

As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails!

Check out these 5 essential tips from our marketing experts to making a stronger effort in 2018:

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Filed Under: email marketing best practices, email marketing, digital marketing campaign, holiday marketing

Crafting the Perfect Digital Marketing Mix

October 13, 2017 by BizTraffic Team

Whether you're making a special cocktail, a mixtape for your new paramore, or just trying to get your new digital marketing campaign off the ground, the balance of ingredients matters!

The success of any digital marketing campaign is based on the balance (and quality of the following ingredients: content, social media, and search engine marketing (SEM).

Learn how to get the most of each of these inbound marketing techniques below.

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Filed Under: digital marketing, digital marketing campaign, SEO, SEM, PPC ads, Content Marketing, social media advertising

How Running A Digital Marketing Campaign Can Be Like Running For Office

October 05, 2017 by BizTraffic Team

It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.

Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.

Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!

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Filed Under: election, digital marketing, digital marketing campaign, SEO, web marketing, search engine optimization strategies