The psychology of word meaning runs deep - and the words we see on social media are no exception to this. That being said, being strategic with word use is necessary for the copy on every social media platform you choose to utilize.
Landing pages are specifically designed pages on your website that visitors land on (hence the name) when they click an internal or externally-hosted link to an offer.
The landing page is an integral part of the Awareness stage of the Buyer's Journey, when potentital customers know that your business exists but need nurturing (i.e. education content such as white papers, sample reports, etc.) to get to the next stage: Consideration.
Building a landing page is relatively easy: just treat it like another piece of content that you're building out to enhance your brand. Here's our outline on how (and why) you should build landing pages for your content marketing strategy!
Black Friday has come and gone and now Cyber Monday is here. In today's digital age, online sales are making up a constantly growing proportion of business' sales. The convenience of shopping online coupled with the availability of deals everywhere (and the ability to compare prices in an instant!) means that consumers no longer need to stand in hour-long lines just to get a good price on their favorite items.
Whether your business involves retail sales, business-to-business (B2B), or software-as-a-service (SAAS), you should take some cues from this year's Cyber Monday sales and give your customers (and potential clients) something that they can look forward to!
The futuristic, sci-fi worlds of films like Minority Report and Terminator where machines are inextricably tied to our lives is not far off. Hopefully, things will turn out a bit less dystopian than either of those films!
Whether you're making a special cocktail, a mixtape for your new paramore, or just trying to get your new digital marketing campaign off the ground, the balance of ingredients matters!
The success of any digital marketing campaign is based on the balance (and quality of the following ingredients: content, social media, and search engine marketing (SEM).
Learn how to get the most of each of these inbound marketing techniques below.
It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.
Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.
Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!
If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.
Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:
When it comes to PPC, you want to get the most for your marketing dollar. Once you’ve got your ad copy written, your landing pages optimized, and your bids perfected, there’s still more you can do to make each ad campaign count.
We’ve put together a list of 4 things you can do to maximize your ROI, convert more visitors to leads and customers, and make every click count for your PPC AdWords campaigns.
We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.
Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.
Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online).
Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded.
A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other aspect of digital marketing.
Analytics - The collection and interpretation of statistical data involving the way users interact with a website or ad. Typical analytics data includes number of visitors, time spent on page, CTR, and bounce rate.
Attribution - The act of identifying the steps a customer followed through a marketing funnel in order to give credit to each step. A typical example of steps might include PPC ad to landing page to thank you page, or blog 1 to blog 2 to landing page to thank you page. You can read more about attribution models here.
Banner Image - Also called the Hero Image. Banner Images are the main image displayed at the top of a website.
Bounce Rate - The percentage of visitors to a page that did not interact with that page (click on any other links) before leaving the site.
Carousel - A collection of Rich Cards displayed on a SERP.
Cookies - Short text files sent from a website to a user’s computer. Cookies are usually used to retain login credentials, identify former visitors, and customize a website experience.
Conversion - When a visitor or lead becomes a customer. A conversion occurs at the time of a sale to the visitor or lead.