Google is constantly trying to improve user experience (UX). In the past, Google algorithm updates focused on how businesses could improve their content and SEO practices.

Updates like Panda (which focused on improving the content websites provided), Penguin (which focused on link spam), and Pigeon (which improved local search results) all focused on behind the scenes improvements to Google’s algorithm.

Lately, Google has decided to focus on the visible search results that provide relevant content to users as quickly as possible. AMPs, Schema, and now Posts are all designed with this in mind.

The goal of inbound marketing and SEO is to get people to your site, so increasing your Click-Through-Rate (CTR) is essential to the success of any digital marketing campaign.

Rich snippets, rich cards, and Accelerated Mobile Pages are all designed with this in mind.

All of these use HTML to provide a better user experience (UX) for the viewer and a better CTR for your business.

There are several tools to help developers (or dilettantes) create and refine schema code for snippets, cards, and AMP (there’s even a tutorial for AMP creation).

Implementing these types of code can significantly impact your site’s user experience, and the rewards can be substantial for both the user and the business, increasing page rank, CTR, conversions, and your company’s bottom line.

Here are three simple steps you can take to improve your CTR and add value to your SERP listing.