5 Ways to Build Brand Loyalty

April 09, 2014 by BizTraffic Team

It’s not enough to conduct an extensive digital ad campaign to drive customers to your website. In a study conducted by comScore and UPS, customers say it takes an integrated buying experience to win brand loyalty.

For example, shoppers want the freedom to purchase online and then pick up in-store, or buy online and return the item to a store.

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Filed Under: brand loyalty, coupons, social media, mobile marketing