UX and You: 4 Steps to Increase Conversions and Page Rank

April 04, 2017 by BizTraffic Team

With Google’s recent updates to its algorithms, user experience is moving to the forefront of design and SEO. Google has shifted the focus of SERP to the consumer, and it turns out that when the consumer wins, everybody wins.

The theory is simple - the more exactly Google can match search queries with user-friendly content, the higher the conversion rate. The higher the conversion rate, the more sales your company makes.

This result is a bottom-up process that starts with quality content written with the consumer in mind, and ending with happy customers and happy companies.

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Filed Under: search engine rankings, SEO, search engine optimization strategies, user experience optimization, conversions, page ranking

If You Do ONE Thing to Improve Your Website, Do THIS!

May 29, 2015 by BizTraffic Team

It’s clear from a quick Google search that the options to improve your website are endless. Oh, wait, there’s only 458 million!

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Filed Under: conversions

Google's Mobile Update: Building a Website that Converts

May 22, 2015 by BizTraffic Team

We've delved deeply into the reasons behind Google's update that have made mobile-friendliness a ranking factor and your options for getting your site ready. (Which by the way-I predicted the importance of mobile-friendliness back in December!)

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Filed Under: conversions

4 Easy Ways to Skyrocket Website Conversions

March 23, 2015 by BizTraffic Team

Before we kick off this blog, let’s get clear on what exactly we want to skyrocket: your conversion rate.

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Filed Under: web marketing, website marketing, conversions

4 Ways to Increase Conversions You Haven't Considered

January 12, 2015 by BizTraffic Team

As any marketer or small business owner knows, website traffic is only as good as the customers it eventually brings in. Plainly put, you know you've got to get visitors to convert, and you've already optimized your landing pages, implemented some A/B testing, and made your calls-to-action clear. If you're still looking for ways to really max out your conversion potential, the ideas below should help rev up your numbers.

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Filed Under: conversions

How to Convert Shoppers Into Buyers

November 26, 2014 by BizTraffic Team

When the perfect opportunity arrives to turn more shoppers into buyers, the pressure is on. And that time is now.

The National Retail Federation predicts a 4.1 percent increase in sales for this holiday season over last year’s holiday sales. Total spending for November and December should hit $616.9 billion, which is more than 19 percent of retailers’ total earnings for the year.

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Filed Under: online shopping, online sales, retail, online retail, conversions