A Guide to Writing Case Studies for the Web

July 18, 2016 by BizTraffic Team

Creating valuable content is an important aspect of your marketing. This often means blogging frequently about topics your audience cares about, writing in-depth ebooks that offer valuable insight, and designing infographics that are informative, interesting, and easily digested. 

But what about the case study? In the world of inbound, a case study can be an uncomfortable piece of content to write. It feels a little too "salesy" and "me focused" in comparison to the day-to-day writing a content marketer often does. But case studies are a powerful tool, not just for your sales team, but also for your lead generation and lead nurturing. 

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

How to Brainstorm Blog Topics Your Audience Will Love

July 04, 2016 by BizTraffic Team

Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more. 

[Read more...]

Filed Under: Blogging, SEO, Quality Content, content creation, Content writing

8 Copywriting Tips to Improve Your Marketing

April 21, 2016 by BizTraffic Team

What do blog posts, ebooks, signs, brochures, and website pages all have in common? While there's probably a few answers to this question, the most obvious is that they all require words. 

Copy is at the heart of nearly every aspect of your marketing. Communicating through the written word is a clear necessity. But unfortunately, creating compelling copy is not quite as simple as it may seem. Here are 8 copywriting tips to help take your marketing copy from boring to brilliant.  

[Read more...]

Filed Under: Quality Content, content creation, Content writing

What the Heck is Quality Content?

January 11, 2016 by BizTraffic Team

If you've spent any time in the digital marketing world, you've heard about the power of "quality content." But, like so many industry terms, you've probably heard that phrase so much it has become nearly meaningless. (In fact, we ourselves are guilty of using this term probably a bit too much.)

So what exactly is quality content? What does it look like? And how can you be sure that you are creating it? Let's start at the beginning to figure out what the heck quality content actually is!

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

Why You Need to Incorporate Evergreen Content in Your Marketing Strategy

August 10, 2015 by BizTraffic Team

The evergreen tree is a tree that maintains its leaves throughout the year. It is always green, unlike other types of trees that go through seasons and various shades of color.

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

Creating Quality Blog Posts Consistently

December 05, 2014 by BizTraffic Team

Creating content for blog posts, or really anything, is hard. At least when you first get started. Let's just admit that up front.

And a lot of times it just does not seem to be as important as the other projects your working on. There's not always that instant gratification of increased website traffic, and the piece doesn't go viral overnight. 

[Read more...]

Filed Under: Blogging, Quality Content, content creation, Content writing

Why Content Is King (And What You Should Be Doing About It)

July 18, 2014 by BizTraffic Team

ContentcreationContent is King.

We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search.

[Read more...]

Filed Under: Content Marketing, small business advertising, Quality Content, content creation, Content writing

The 4 Things Jane Austen Can Teach Us About Content Writing

June 23, 2014 by BizTraffic Team

Content writing is about storytelling in a way that is relevant and interesting to your audience. It needs to speak to the culture in which you are operating in, and it needs to represent your company and the values that you have.

Content is how your audience connects with your company on a personal level. By providing content for your customers, or potential customers, you are allowing them to get to know your company and what it is you value.

[Read more...]

Filed Under: Content Marketing, Quality Content, Content writing

Google Hates Uncreative Content

May 30, 2014 by BizTraffic Team

Google has warned about the issue of uncreative content. While this warning was directed mostly towards video sites, it is still something that can be found to be an issue elsewhere on other sites.

And with Matt Cutts recent rant about guest posting, and the rise of content in 2013 and into 2014, the content on your website becomes increasingly more important, not to mention the recent roll out of Panda 4.0. Many websites have taken a hit from that alone.

[Read more...]

Filed Under: Content Marketing, brand building, Content writing