How to Embrace The Future of SEO With Topic Clusters

January 17, 2018 by BizTraffic Team

Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters!

Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamlined yet. Check out this outline of topic cluster implementation and embrace the cohesiveness of your content!

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Filed Under: Content Marketing, SEO, content creation, Content writing, content strategy, topic clusters

Nobody Wants To Read Your Email Marketing

November 30, 2017 by BizTraffic Team


The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low?

Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each day. Do you think they're going to take the time to open any of those, let alone yours? 

Don't worry, though, we've got you covered. Listed here are some of the biggest issues that we see with email marketing campaigns. We've got some fool-proof suggestions for building out your next email!

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Filed Under: Content Marketing, content creation, Content writing, email marketing

The Purge: How To Fix Your Bad Blog Posts

October 09, 2017 by BizTraffic Team

There's one unavoidable truth in the world of inbound marketing: content is king

Any decent digital marketing campaign will include an emphasis on content creation. Creating fresh and exciting content can boost your SEO, make your website more appealing to visitors, and guide potential customers through the buyer's journey.

Still, content creation isn't all fun and games. Cranking out consistently killer content requires a huge amount of effort, and sometimes you still miss the mark. If the quality of your content is getting in the way of your goals, it's time to purge.

It's time for an evaluation of what aspects of your blog are working for you, what needs tweaking, and what needs to get thrown away.

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Filed Under: Content Marketing, Blogging, content creation, Content writing, recycling content

A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

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Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

3 Writing Exercises for Rebuilding Creativity in Content Creators

December 16, 2016 by BizTraffic Team

Creation calls, and thoughts linger. Abstact thoughts accumulate form and emerge from misty depths. The form hones a figure, and Creativity takes its first step.

But first, you need to crank out five pieces on the healthy benefits of bird watching, a "State-of" industry piece, and three posts for your personal blog. 

The figure begins losing form. It grasps at the air - it needs sustenance. It needs movement. Creativity needs writing exercises.

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Filed Under: content, Content writing

The 5 Musts of Quality Content

December 05, 2016 by BizTraffic Team

Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy.

Creating quality content is incredibly important; content marketing can generate about three times as many leads as traditional market and cost 62 percent less than traditional marketing. It makes sense to absorb as much knowledge on the topic as possible.

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Filed Under: Content Marketing, content creation, Content writing

12 Basic Blogging Best Practices

September 19, 2016 by BizTraffic Team

Whether you're just starting out on the road to blogging, or your a seasoned blogger looking to get back to basics, reviewing a few blogging best practices can almost always prove a useful exercise in ensuring your blog is living up to its full potential. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

How to Create Ebooks That People Actually Want to Read

August 04, 2016 by BizTraffic Team

For as long as I can remember I have always wanted to be a writer. I vividly remember creating a daily publication as a kid with book reviews, poetry (both original and unoriginal), quick tips, and serial stories. I spent hours creating a comic book about my hamster made from white construction paper I had stapled together, and I also wrote several tiny school books for my stuffed animals to use in my "classroom." In college I wrote multiple research papers, literature reviews, personal essays, and creative short stories. And all of this culminated into a career where I write content on a daily basis.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

7 Topic Ideas to Jumpstart Your Next Piece of Content

July 25, 2016 by BizTraffic Team

You started blogging and creating offers with a thousand ideas in your head. You couldn't wait to write about all the great topics you had planned out. But now, it has been a few months, maybe even a few years, and the idea pool is growing smaller and smaller.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

A Guide to Writing Case Studies for the Web

July 18, 2016 by BizTraffic Team

Creating valuable content is an important aspect of your marketing. This often means blogging frequently about topics your audience cares about, writing in-depth ebooks that offer valuable insight, and designing infographics that are informative, interesting, and easily digested. 

But what about the case study? In the world of inbound, a case study can be an uncomfortable piece of content to write. It feels a little too "salesy" and "me focused" in comparison to the day-to-day writing a content marketer often does. But case studies are a powerful tool, not just for your sales team, but also for your lead generation and lead nurturing. 

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

How to Brainstorm Blog Topics Your Audience Will Love

July 04, 2016 by BizTraffic Team

Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more. 

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Filed Under: Blogging, SEO, Quality Content, content creation, Content writing

8 Copywriting Tips to Improve Your Marketing

April 21, 2016 by BizTraffic Team

What do blog posts, ebooks, signs, brochures, and website pages all have in common? While there's probably a few answers to this question, the most obvious is that they all require words. 

Copy is at the heart of nearly every aspect of your marketing. Communicating through the written word is a clear necessity. But unfortunately, creating compelling copy is not quite as simple as it may seem. Here are 8 copywriting tips to help take your marketing copy from boring to brilliant.  

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Filed Under: Quality Content, content creation, Content writing

What the Heck is Quality Content?

January 11, 2016 by BizTraffic Team

If you've spent any time in the digital marketing world, you've heard about the power of "quality content." But, like so many industry terms, you've probably heard that phrase so much it has become nearly meaningless. (In fact, we ourselves are guilty of using this term probably a bit too much.)

So what exactly is quality content? What does it look like? And how can you be sure that you are creating it? Let's start at the beginning to figure out what the heck quality content actually is!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

Why You Need to Incorporate Evergreen Content in Your Marketing Strategy

August 10, 2015 by BizTraffic Team

The evergreen tree is a tree that maintains its leaves throughout the year. It is always green, unlike other types of trees that go through seasons and various shades of color.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

Creating Quality Blog Posts Consistently

December 05, 2014 by BizTraffic Team

Creating content for blog posts, or really anything, is hard. At least when you first get started. Let's just admit that up front.

And a lot of times it just does not seem to be as important as the other projects your working on. There's not always that instant gratification of increased website traffic, and the piece doesn't go viral overnight. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

Why Content Is King (And What You Should Be Doing About It)

July 18, 2014 by BizTraffic Team

ContentcreationContent is King.

We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search.

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Filed Under: Content Marketing, small business advertising, Quality Content, content creation, Content writing

The 4 Things Jane Austen Can Teach Us About Content Writing

June 23, 2014 by BizTraffic Team

Content writing is about storytelling in a way that is relevant and interesting to your audience. It needs to speak to the culture in which you are operating in, and it needs to represent your company and the values that you have.

Content is how your audience connects with your company on a personal level. By providing content for your customers, or potential customers, you are allowing them to get to know your company and what it is you value.

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Filed Under: Content Marketing, Quality Content, Content writing

Google Hates Uncreative Content

May 30, 2014 by BizTraffic Team

Google has warned about the issue of uncreative content. While this warning was directed mostly towards video sites, it is still something that can be found to be an issue elsewhere on other sites.

And with Matt Cutts recent rant about guest posting, and the rise of content in 2013 and into 2014, the content on your website becomes increasingly more important, not to mention the recent roll out of Panda 4.0. Many websites have taken a hit from that alone.

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Filed Under: Content Marketing, brand building, Content writing