How to Embrace The Future of SEO With Topic Clusters

January 17, 2018 by BizTraffic Team

Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters!

Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamlined yet. Check out this outline of topic cluster implementation and embrace the cohesiveness of your content!

[Read more...]

Filed Under: Content Marketing, SEO, content creation, Content writing, content strategy, topic clusters

Nobody Wants To Read Your Email Marketing

November 30, 2017 by BizTraffic Team


The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low?

Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each day. Do you think they're going to take the time to open any of those, let alone yours? 

Don't worry, though, we've got you covered. Listed here are some of the biggest issues that we see with email marketing campaigns. We've got some fool-proof suggestions for building out your next email!

[Read more...]

Filed Under: Content Marketing, content creation, Content writing, email marketing

The Purge: How To Fix Your Bad Blog Posts

October 09, 2017 by BizTraffic Team

There's one unavoidable truth in the world of inbound marketing: content is king

Any decent digital marketing campaign will include an emphasis on content creation. Creating fresh and exciting content can boost your SEO, make your website more appealing to visitors, and guide potential customers through the buyer's journey.

Still, content creation isn't all fun and games. Cranking out consistently killer content requires a huge amount of effort, and sometimes you still miss the mark. If the quality of your content is getting in the way of your goals, it's time to purge.

It's time for an evaluation of what aspects of your blog are working for you, what needs tweaking, and what needs to get thrown away.

[Read more...]

Filed Under: Content Marketing, Blogging, content creation, Content writing, recycling content

A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

[Read more...]

Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

3 Writing Exercises for Rebuilding Creativity in Content Creators

December 16, 2016 by BizTraffic Team

Creation calls, and thoughts linger. Abstact thoughts accumulate form and emerge from misty depths. The form hones a figure, and Creativity takes its first step.

But first, you need to crank out five pieces on the healthy benefits of bird watching, a "State-of" industry piece, and three posts for your personal blog. 

The figure begins losing form. It grasps at the air - it needs sustenance. It needs movement. Creativity needs writing exercises.

[Read more...]

Filed Under: content, Content writing

The 5 Musts of Quality Content

December 05, 2016 by BizTraffic Team

Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy.

Creating quality content is incredibly important; content marketing can generate about three times as many leads as traditional market and cost 62 percent less than traditional marketing. It makes sense to absorb as much knowledge on the topic as possible.

[Read more...]

Filed Under: Content Marketing, content creation, Content writing

12 Basic Blogging Best Practices

September 19, 2016 by BizTraffic Team

Whether you're just starting out on the road to blogging, or your a seasoned blogger looking to get back to basics, reviewing a few blogging best practices can almost always prove a useful exercise in ensuring your blog is living up to its full potential. 

[Read more...]

Filed Under: Blogging, Quality Content, content creation, Content writing

How to Create Ebooks That People Actually Want to Read

August 04, 2016 by BizTraffic Team

For as long as I can remember I have always wanted to be a writer. I vividly remember creating a daily publication as a kid with book reviews, poetry (both original and unoriginal), quick tips, and serial stories. I spent hours creating a comic book about my hamster made from white construction paper I had stapled together, and I also wrote several tiny school books for my stuffed animals to use in my "classroom." In college I wrote multiple research papers, literature reviews, personal essays, and creative short stories. And all of this culminated into a career where I write content on a daily basis.

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

7 Topic Ideas to Jumpstart Your Next Piece of Content

July 25, 2016 by BizTraffic Team

You started blogging and creating offers with a thousand ideas in your head. You couldn't wait to write about all the great topics you had planned out. But now, it has been a few months, maybe even a few years, and the idea pool is growing smaller and smaller.

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing