Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more.
You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.
But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement.
What do blog posts, ebooks, signs, brochures, and website pages all have in common? While there's probably a few answers to this question, the most obvious is that they all require words.
Copy is at the heart of nearly every aspect of your marketing. Communicating through the written word is a clear necessity. But unfortunately, creating compelling copy is not quite as simple as it may seem. Here are 8 copywriting tips to help take your marketing copy from boring to brilliant.
If you've spent any time in the digital marketing world, you've heard about the power of "quality content." But, like so many industry terms, you've probably heard that phrase so much it has become nearly meaningless. (In fact, we ourselves are guilty of using this term probably a bit too much.)
So what exactly is quality content? What does it look like? And how can you be sure that you are creating it? Let's start at the beginning to figure out what the heck quality content actually is!
If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement.
Writers block. Blogger burnout. Creative barrier.
Whatever you want to call it, it can be frusturating and often even cripling when you are attempting to generate a steady stream of content for your marketing strategy.
Through experience, one way I have learned to cope with writers block is to simply revist some of our top blog posts. And what do I do with these posts? I draw inspiration from them. Or, in other words, I recycle them!
The evergreen tree is a tree that maintains its leaves throughout the year. It is always green, unlike other types of trees that go through seasons and various shades of color.
As social media and web use become more popular, our attention spans are decreasing along with our ability to digest and desire written content. From formats like gifs and infographics to platforms like Instagram and Snapchat, it seems like everything popular and engaging is visual. As a matter of fact, 83% of learning happens visually!
Repurposing content is one of the most beneficial things you can do for your content strategy. It provides a way to boost your SEO, reach a new audience, reinforce your message, and of course, save time by making your content work in more ways.
Filed Under: content creation
Everyone loves a good infographic. These highly visual graphics that blend the right mix of fun with information can be very addictive.
And visual content is huge. Using images, graphics and visualizations will draw your audience into your content in a way words never can.
There are a couple of mistakes that amateurs often make when creating infographics. Infographics are time consuming, so use these does and don'ts to make sure that your not wasting your time on an infographic that is going to be a flop.