The Importance of Evergreen Content

December 07, 2018 by BizTraffic Team

When it comes to producing content for your website, social media and blog, there are many speculations to take into consideration. From keywords to fluff pieces, it's important to keep your audience in mind. What are they searching for, and what do they wish to learn more about?

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Filed Under: content creation, recycling content, content strategy

Content Outlines: the Blueprint of your Website

November 28, 2018 by BizTraffic Team


When it comes to flushing out the many topics that stem from your pillar content, organization and planning are key.

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Filed Under: content creation, content strategy

Top 10 Most Retweetable Words

November 16, 2018 by BizTraffic Team

The psychology of word meaning runs deep - and the words we see on social media are no exception to this. That being said, being strategic with word use is necessary for the copy on every social media platform you choose to utilize.

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Filed Under: Twitter, content creation, digital marketing, social media monitoring

Your Guide to Social Media Holidays

November 07, 2018 by Anna Barden

It’s no secret that hashtags have many positive uses beyond regular keyword engagement.

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Filed Under: Content Marketing, social media marketing, Facebook, Instagram, Twitter, content creation, social media, holiday marketing, brand marketing, marketing, content strategy

Website Design: Beauty (and Copyright) Is In The Eye Of The Beholder

February 13, 2018 by BizTraffic Team

Quality content creation and website development are both time consuming and creatively involved endeavors. You can spend hours tweaking verbiage and layouts just to get that perfectly eye-catching page built out.

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Filed Under: Website Development, content creation, stock images, website design, attribution, image search

How to Embrace The Future of SEO With Topic Clusters

January 17, 2018 by BizTraffic Team

Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters!

Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamlined yet. Check out this outline of topic cluster implementation and embrace the cohesiveness of your content!

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Filed Under: Content Marketing, SEO, content creation, Content writing, content strategy, topic clusters

Nobody Wants To Read Your Email Marketing

November 30, 2017 by BizTraffic Team


The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low?

Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each day. Do you think they're going to take the time to open any of those, let alone yours? 

Don't worry, though, we've got you covered. Listed here are some of the biggest issues that we see with email marketing campaigns. We've got some fool-proof suggestions for building out your next email!

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Filed Under: Content Marketing, content creation, Content writing, email marketing

The Purge: How To Fix Your Bad Blog Posts

October 09, 2017 by BizTraffic Team

There's one unavoidable truth in the world of inbound marketing: content is king

Any decent digital marketing campaign will include an emphasis on content creation. Creating fresh and exciting content can boost your SEO, make your website more appealing to visitors, and guide potential customers through the buyer's journey.

Still, content creation isn't all fun and games. Cranking out consistently killer content requires a huge amount of effort, and sometimes you still miss the mark. If the quality of your content is getting in the way of your goals, it's time to purge.

It's time for an evaluation of what aspects of your blog are working for you, what needs tweaking, and what needs to get thrown away.

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Filed Under: Content Marketing, Blogging, content creation, Content writing, recycling content

How to Generate Instant Leads with AMP and Instant Articles

August 29, 2017 by BizTraffic Team

Google’s Accelerated Mobile Pages (AMP) and Facebook’s Instant Articles have allowed viewers to instantly access content for a few years now.

While both of these systems do an incredible job of delivering lightning fast content, they also had two serious (and possibly format killing) flaws - neither one of these formats made ad placement or lead generation very easy.

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Filed Under: Google, content creation, user experience optimization, UX, Google AMP

How to Get the Most From Your YouTube Channel

July 18, 2017 by BizTraffic Team

It doesn’t matter what business you’re in, if you’re not using video content to help market and sell your products or services, then your sales aren’t what they should be.

Advertising, product demos, how-to videos, reviews, Q&A sessions, vlogs (video blogs)... these are just some of the ways you could be using video to help boost your sales, engage with your customers, and increase your brand recognition.

Video can boost the CTR on your emails and landing pages, help your site rank higher in a search engine, and help convert customers. If you’re not using video as a part of your marketing strategy, you’re missing out on a lot of potential business.

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Filed Under: build your brand, SEO, content creation, YouTube, inbound marketing

Repurpose, Recycle, & Reuse Your Content: How to Go Green and Get Seen

April 14, 2017 by BizTraffic Team

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

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Filed Under: Content Marketing, SEO, content creation, brand marketing, roi, recycling, recycling content

A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

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Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

How Does Voice Search Affect Your Content Creation Strategy? [Infographic]

March 20, 2017 by BizTraffic Team

Voice search is becoming a more popular way for mobile users to find the things that they need. As more mobile users reach out to services like Siri or Alexa, businesses and marketers need to adapt to serve the needs of their audience.

Voice search represents a fundamental change in the way that people find the people, places, and things that they want. Accordingly, the marketing and advertising content that you create needs to adopt a more conversational tone, particularly making effective use of long-tail keywords.

Is your business taking steps to prepare for the voice search takeover?

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Filed Under: Content Marketing, keywords, content creation, mobile marketing, keyword search, mobile search, voice search

What Disney Can Teach Us About Content Creation

February 13, 2017 by BizTraffic Team

There's no denying the mass appeal of Disney films (particularly since they've acquired Pixar and the Star Wars franchise!). Movies like Aladdin and The Lion King are still enjoyable for children and adults alike, even after multiple viewings. You should strive for your blog posts and other content to have the same effect!  In this post, we'll break down some of the secrets of the success of Disney's formula and how you can apply it to create more engaging and appealing content.

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Filed Under: Content Marketing, content, SEO, content creation, disney, infographics

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

The 5 Musts of Quality Content

December 05, 2016 by BizTraffic Team

Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy.

Creating quality content is incredibly important; content marketing can generate about three times as many leads as traditional market and cost 62 percent less than traditional marketing. It makes sense to absorb as much knowledge on the topic as possible.

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Filed Under: Content Marketing, content creation, Content writing

12 Basic Blogging Best Practices

September 19, 2016 by BizTraffic Team

Whether you're just starting out on the road to blogging, or your a seasoned blogger looking to get back to basics, reviewing a few blogging best practices can almost always prove a useful exercise in ensuring your blog is living up to its full potential. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

How to Create Ebooks That People Actually Want to Read

August 04, 2016 by BizTraffic Team

For as long as I can remember I have always wanted to be a writer. I vividly remember creating a daily publication as a kid with book reviews, poetry (both original and unoriginal), quick tips, and serial stories. I spent hours creating a comic book about my hamster made from white construction paper I had stapled together, and I also wrote several tiny school books for my stuffed animals to use in my "classroom." In college I wrote multiple research papers, literature reviews, personal essays, and creative short stories. And all of this culminated into a career where I write content on a daily basis.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

7 Topic Ideas to Jumpstart Your Next Piece of Content

July 25, 2016 by BizTraffic Team

You started blogging and creating offers with a thousand ideas in your head. You couldn't wait to write about all the great topics you had planned out. But now, it has been a few months, maybe even a few years, and the idea pool is growing smaller and smaller.

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

A Guide to Writing Case Studies for the Web

July 18, 2016 by BizTraffic Team

Creating valuable content is an important aspect of your marketing. This often means blogging frequently about topics your audience cares about, writing in-depth ebooks that offer valuable insight, and designing infographics that are informative, interesting, and easily digested. 

But what about the case study? In the world of inbound, a case study can be an uncomfortable piece of content to write. It feels a little too "salesy" and "me focused" in comparison to the day-to-day writing a content marketer often does. But case studies are a powerful tool, not just for your sales team, but also for your lead generation and lead nurturing. 

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

How to Brainstorm Blog Topics Your Audience Will Love

July 04, 2016 by BizTraffic Team

Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more. 

[Read more...]

Filed Under: Blogging, SEO, Quality Content, content creation, Content writing

4 Ways to Ensure Your Content Enables Sales

May 02, 2016 by BizTraffic Team

You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.

But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement

[Read more...]

Filed Under: Content Marketing, content, Quality Content, content creation, online sales, sales

8 Copywriting Tips to Improve Your Marketing

April 21, 2016 by BizTraffic Team

What do blog posts, ebooks, signs, brochures, and website pages all have in common? While there's probably a few answers to this question, the most obvious is that they all require words. 

Copy is at the heart of nearly every aspect of your marketing. Communicating through the written word is a clear necessity. But unfortunately, creating compelling copy is not quite as simple as it may seem. Here are 8 copywriting tips to help take your marketing copy from boring to brilliant.  

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Filed Under: Quality Content, content creation, Content writing

What the Heck is Quality Content?

January 11, 2016 by BizTraffic Team

If you've spent any time in the digital marketing world, you've heard about the power of "quality content." But, like so many industry terms, you've probably heard that phrase so much it has become nearly meaningless. (In fact, we ourselves are guilty of using this term probably a bit too much.)

So what exactly is quality content? What does it look like? And how can you be sure that you are creating it? Let's start at the beginning to figure out what the heck quality content actually is!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

Attracting Eyeballs to Your Website with Visual Content [Infographic]

November 13, 2015 by BizTraffic Team

If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement.

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Filed Under: Content Marketing, visual marketing, SEO, content creation, search engine optimization strategies, user experience optimization

How to Get More Out of Your Content [Infographic]

October 19, 2015 by BizTraffic Team

Writers block. Blogger burnout. Creative barrier.

Whatever you want to call it, it can be frusturating and often even cripling when you are attempting to generate a steady stream of content for your marketing strategy.

Through experience, one way I have learned to cope with writers block is to simply revist some of our top blog posts. And what do I do with these posts? I draw inspiration from them. Or, in other words, I recycle them!

[Read more...]

Filed Under: Content Marketing, content, content creation

Why You Need to Incorporate Evergreen Content in Your Marketing Strategy

August 10, 2015 by BizTraffic Team

The evergreen tree is a tree that maintains its leaves throughout the year. It is always green, unlike other types of trees that go through seasons and various shades of color.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

4 Easy Steps to Using Visual Content as a B2B Company

July 13, 2015 by BizTraffic Team

As social media and web use become more popular, our attention spans are decreasing along with our ability to digest and desire written content. From formats like gifs and infographics to platforms like Instagram and Snapchat, it seems like everything popular and engaging is visual. As a matter of fact, 83% of learning happens visually!

[Read more...]

Filed Under: Content Marketing, visual marketing, content creation, visual social media, video marketing

Repurposing Content: How to Make What's Old New Again

June 29, 2015 by BizTraffic Team

Repurposing content is one of the most beneficial things you can do for your content strategy. It provides a way to boost your SEO, reach a new audience, reinforce your message, and of course, save time by making your content work in more ways.

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Filed Under: content creation

The Do's and Don'ts of Creating Infographics

June 22, 2015 by BizTraffic Team

Everyone loves a good infographic. These highly visual graphics that blend the right mix of fun with information can be very addictive. 

And visual content is huge. Using images, graphics and visualizations will draw your audience into your content in a way words never can. 

There are a couple of mistakes that amateurs often make when creating infographics. Infographics are time consuming, so use these does and don'ts to make sure that your not wasting your time on an infographic that is going to be a flop. 

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Filed Under: Content Marketing, visual marketing, Quality Content, content creation

6 Resources for Finding Free Images and Graphics for Your Content

May 25, 2015 by BizTraffic Team

With the horror stories out there about bloggers and companies who have been sued for using images that were not theirs, it can be very intimidating to try and find images to use on your website, emails, and more. 

But images are such an important part of creating appealing content. And for some of us visual creativity is not necessarily where we excel or feel very comfortable. 

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Filed Under: Content Marketing, visual marketing, images, content creation, visual social media, stock images

How to Win at Email Marketing: Recycling Content for Max ROI

May 08, 2015 by BizTraffic Team

Here’s a riddle for you: How do you create effective marketing emails on top of creating content for blogs, downloadable offers, and/or social media?

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Filed Under: Content Marketing, content creation, email marketing, email marketing best practices

Local Landing Pages for Small Businesses

April 29, 2015 by BizTraffic Team

Location landing pages are an important part of a website for any business looking to rank in local searches. These pages have the ability to give your business a hyper-local presence without necessarily needing a physical location. Being visible in more markets will increase brand awareness. Additionally, loading them with content tailored for your target areas will attract local customer attention.

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Filed Under: content creation, local search, landing pages

Driving Local Search with Local Content

April 08, 2015 by BizTraffic Team

The basics of local optimization include such essentials as:

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Filed Under: Content Marketing, content creation, local search

How To Make the Most of Your Downloadable Offers

March 02, 2015 by BizTraffic Team

download-706862_1280Picture this: you've poured your heart and soul into creating beautiful, downloadable offers for your company's website. Either an extensive ebook, or a brief checklist/cheat sheet, this offer is just the thing you feel your potential clients need to dip their toes in the water of your industry. 

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Filed Under: Content Marketing, content creation, web marketing

The Missing X Factor That Could Kickstart Your Content Strategy

January 08, 2015 by BizTraffic Team

So you’ve created a blog, claimed your domain name, and you’re just sitting down to write about a topic relevant to your buyer personas. But then...the phone rings. A client has a problem. You’re dying to eat lunch. You decide to do the post another day. And you briefly wonder, why aren't you getting the results everyone’s talking about? What’s missing from your content strategy?

You might have all the tools and ideas you need for a content strategy that will keep the leads coming. But you might as well not have any of it without one key factor:

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Filed Under: Content Marketing, content, content creation

Creating Quality Blog Posts Consistently

December 05, 2014 by BizTraffic Team

Creating content for blog posts, or really anything, is hard. At least when you first get started. Let's just admit that up front.

And a lot of times it just does not seem to be as important as the other projects your working on. There's not always that instant gratification of increased website traffic, and the piece doesn't go viral overnight. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

Creating Content for Email Marketing with Limited Time and Resources

November 14, 2014 by BizTraffic Team

When it comes to email marketing for a small business, a lot of times it just ends up on a back burner. Seriously, so many small businesses already have enough of a struggle creating blog posts on a regular basis and posting to social media consistently, that creating content for email marketing just seems like another complete time and resource drain that may or may not ultimately assist your business in gaining the leads you actually want. 

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Filed Under: Content Marketing, Quality Content, content creation, email marketing, email marketing best practices

Why Content Is King (And What You Should Be Doing About It)

July 18, 2014 by BizTraffic Team

ContentcreationContent is King.

We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search.

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Filed Under: Content Marketing, small business advertising, Quality Content, content creation, Content writing

Authors and Publishers: It’s Not Just For Books

June 09, 2014 by BizTraffic Team

Being a published author is any writer’s dream, but being a labelled an “author” or “publisher” no longer necessarily means you have a physical, printed book with your name on it.

Instead, these terms can describe someone who has an online content presence. And just like with print books, serious authors only want your name and brand on the best writing (content) possible.

 

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Filed Under: content creation, Google authorship markup, Google publisher markup