SWOT Analysis: A Complete Guide for Your Business

June 15, 2017 by BizTraffic Team

If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between - if your business makes, sells, or distributes a service or product - you need to be doing SWOT analyses.

SWOT analyses are a crucial part of understanding your business and its overall place in the market. If you want your business to get on top and stay there, a SWOT analysis should be the first step in your plan.

Before one dime is spent on a new marketing campaign, before any new product rolls off the production line, and at least once a year, a SWOT analysis should be conducted by your business.

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Filed Under: SEO, social media, website design, buyer persona, SWOT

How to Set a World Record With Social Media Monitoring and Snark

May 15, 2017 by BizTraffic Team


Asking for free chicken nuggets on a site with a bird logo seems to be in poor taste.

That didn’t bother @carterjwm, however. Recently, his #NuggsForCarter campaign earned him free Wendy’s chicken nuggets for a year. All he had to do was get his post retweeted 3.42 million times.

If you’re not familiar with the story, welcome to the internet! If you have heard about this, here’s a summary anyway: It’s the story of how social media monitoring and a little snark turned into the biggest thing on the internet.

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Filed Under: social media, social media management, reputation management, buyer persona, social media monitoring

Unlocking the Potential Behind Marketing to Moms

June 20, 2016 by BizTraffic Team

The potential behind marketing to moms is often overlooked or ignored as many marketers focus their attention on the buying power of upcoming generations like millennials. Sometimes marketers simply don’t know how to appeal to the demographic, so they ignore it.

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Filed Under: buyer persona

Understanding the Basics of Inbound Marketing [Infographic]

May 11, 2016 by BizTraffic Team

According to Hubspot’s 7th Annual Report on Inbound Marketing and Selling, companies are 3 times as likely to see higher ROI through inbound marketing than outbound marketing. This drastic increase has lead more people to want to get involved in the world of inbound marketing. But what exactly IS inbound marketing?

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Filed Under: buyer persona, inbound marketing

6 Ways for You to Increase in Value to Your Clients

April 11, 2016 by BizTraffic Team

It may not initially seem very important, but making sure that you are able to convey your value to your clients is paramount. In a time where competition is fierce, you need to be able to show your customers why you should be their first and only choice.

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Filed Under: buyer persona

Engaging Millennials: How to Market to the Social Generation

June 10, 2015 by BizTraffic Team

If you aren’t one of them, millennials can be a tough generation to comprehend. This social generation loves to collaborate and find adventure. But more importantly, millennials are about to become the most important audience that your business wants to reach, so it’s a good idea to get a better understanding of your new consumers.

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Filed Under: marketing to Millennials, Millennials, demographic marketing, Gen Y, marketing trends, buyer persona

How Do You Build a Better Buyer Persona? Research!

April 06, 2015 by BizTraffic Team

If you’re in the marketing space at all, you know about buyer personas. But in case you’re someone from outside the industry looking to do your own marketing, they’re these handy ideas about...well, maybe I should let Hubspot explain this one.

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Filed Under: buyer persona, inbound marketing

Marketing to Yummies — Young Urban Males

July 30, 2014 by BizTraffic Team

Forget those aging Baby Boomers—and let other businesses market to fickle tweens: New research points to young urban males or “Yummies” as the hot market to target.

This evolving cultural set wants to look good, buy luxury goods and carry smartphones. They also have a bit of a self-esteem problem. So what makes these luxury buyers different from other luxury buyers who buy quality over brand name?

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Filed Under: marketing to young men, demographic marketing, Young urban males, Yummies, buyer persona

Marketing to Mobile Moms

March 26, 2014 by BizTraffic Team

What do moms of young kids want more than anything? Solutions to their problems.

These moms are time-pressed, often stressed and will spare no expense when it comes to purchasing products or services that help them get through (and make the most of) their children’s early years.

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Filed Under: social media marketing, demographic marketing, marketing to moms, SMS marketing messages, mobile marketing, email marketing, buyer persona

Marketing to Millennials: How to Sell to Gen Y

December 31, 2013 by BizTraffic Team

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers.

They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime.

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Filed Under: marketing to Millennials, Millennials, small business marketing, demographic marketing, Gen Y, buyer persona

Marketing to Seniors

November 21, 2013 by BizTraffic Team

Not only are there currently more Americans over age 65 than at any other time in U.S. history, but seniors ages 85 and older are the fastest-growing segment of the population.

Learning what turns seniors into consumers for your business could open up a new market for you. Just as you would never use the same marketing tactics to reach newly married couples as couples who have been married for 20 years, marketing to seniors means understanding they have different needs and wants than younger customers. It all depends on a number of factors, such as financial and employment status, health, gender, and social and family environment.

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Filed Under: marketing to seniors, seniors, demographic marketing, smartphones, aging of America, buyer persona