2016 was a poor year for Twitter. From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one.
It’s easy to look at the websites that were created in the early days of the internet and laugh, cry, or even stare in shock at the design.
It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence.
Does it seem like everyone is switching their digital marketing efforts to social media?
Should you forget your email marketing strategy?
Email marketing is still worth pursuing. In fact, with most consumers checking email more than once a day and 51 percent checking it on their mobile devices, email marketing can work better than ever for your business—as long as you don’t cross the line.