How to Get the Most From Your YouTube Channel

July 18, 2017 by BizTraffic Team

It doesn’t matter what business you’re in, if you’re not using video content to help market and sell your products or services, then your sales aren’t what they should be.

Advertising, product demos, how-to videos, reviews, Q&A sessions, vlogs (video blogs)... these are just some of the ways you could be using video to help boost your sales, engage with your customers, and increase your brand recognition.

Video can boost the CTR on your emails and landing pages, help your site rank higher in a search engine, and help convert customers. If you’re not using video as a part of your marketing strategy, you’re missing out on a lot of potential business.

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Filed Under: YouTube, build your brand, SEO, content creation, inbound marketing

Brand Consistency: How to Take Your Brand from Dull to Dazzling

January 13, 2016 by BizTraffic Team

 Your brand is the face of your company, but no one likes a two faced person, therefore having a brand with multiple messages and branding can cause distrust, confusion, and ultimately, hurt your business. Brand consistency is the key to correcting this issue.

But where do you start? Follow our triple D process, and your brand will go from forgettable and dull to dazzling and memorable. 

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Filed Under: brand perception, brand building, branding, build your brand, brand marketing

3 Easy Ways to Build Brand Loyalty

December 24, 2013 by BizTraffic Team

Making your business stand out from the crowd means building and maintaining your brand right from the get-go.

These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands.

But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty.

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Filed Under: brand loyalty, social media marketing, customer engagement, build your brand, brand marketing