Your Guide to Social Media Holidays

November 07, 2018 by Anna Barden

It’s no secret that hashtags have many positive uses beyond regular keyword engagement.

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Filed Under: content strategy, marketing, brand marketing, holiday marketing, social media, content creation, Twitter, Instagram, Facebook, Content Marketing, social media marketing

7 PPC Statistics Your Business Needs to Know

September 14, 2017 by BizTraffic Team

If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.

Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:

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Filed Under: PPC ads, Google AdWords, brand building, brand marketing, keyword search, digital marketing

Repurpose, Recycle, & Reuse Your Content: How to Go Green and Get Seen

April 14, 2017 by BizTraffic Team

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

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Filed Under: content creation, recycling, recycling content, roi, SEO, brand marketing, Content Marketing

Do's and Don'ts of Marketing for Your Apartment Home

July 11, 2016 by BizTraffic Team

Marketing your apartment home online can be a daunting task. There are so many different areas to focus on and ways to potentially improve what you're already doing. But there are some things that you should definitely be doing, and some that you should never under any circumstances do. 
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Filed Under: web marketing, brand marketing, multi-family industry

How Community Involvement is a Great Marketing Opportunity

May 09, 2016 by BizTraffic Team

 

Sometimes finding ways to market your small business can be a bit hard. Being in the right place at the right time is one of the best ways to bring attention to your business. If you’re a local small business, one of the best marketing opportunities would be to get involved in community events.

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Filed Under: small business marketing, local business, brand marketing

Brand Consistency: How to Take Your Brand from Dull to Dazzling

January 13, 2016 by BizTraffic Team

 Your brand is the face of your company, but no one likes a two faced person, therefore having a brand with multiple messages and branding can cause distrust, confusion, and ultimately, hurt your business. Brand consistency is the key to correcting this issue.

But where do you start? Follow our triple D process, and your brand will go from forgettable and dull to dazzling and memorable. 

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Filed Under: brand perception, brand building, branding, build your brand, brand marketing

Google+ Pages: Which One is Right for Your Business?

May 20, 2015 by BizTraffic Team

In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.

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Filed Under: local listings, Google, brand marketing

3 Easy Ways to Build Brand Loyalty

December 24, 2013 by BizTraffic Team

Making your business stand out from the crowd means building and maintaining your brand right from the get-go.

These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands.

But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty.

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Filed Under: brand loyalty, social media marketing, customer engagement, build your brand, brand marketing