There's one unavoidable truth in the world of inbound marketing: content is king.
Any decent digital marketing campaign will include an emphasis on content creation. Creating fresh and exciting content can boost your SEO, make your website more appealing to visitors, and guide potential customers through the buyer's journey.
Still, content creation isn't all fun and games. Cranking out consistently killer content requires a huge amount of effort, and sometimes you still miss the mark. If the quality of your content is getting in the way of your goals, it's time to purge.
It's time for an evaluation of what aspects of your blog are working for you, what needs tweaking, and what needs to get thrown away.