The 5 Most Effective Black Friday Marketing Tactics

November 14, 2016 by BizTraffic Team

The weekend after Thanksgiving is drawing closer on the calendar, and marketers are preparing for the final push to get customers to companys' doorsteps and websites during Black Friday and Cyber Monday.

Clocks are counting down fast until those famed shopping days arrive, so the tactics you choose need to make the most impact now more than ever.

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Filed Under: holiday marketing, black friday marketing, black friday,

Use Holiday Keywords to Boost Sales

October 20, 2016 by BizTraffic Team


It’s common knowledge that the holiday’s present an opportunity for many businesses to increase sales. But what many businesses don’t consider is the impact of holiday keywords on their digital strategy. And by “holiday keywords” I don’t just use of the big holidays like Black Friday, Valentine’s Day, or Christmas.

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Filed Under: keywords, holiday marketing, keyword search, digital marketing, black friday marketing, black friday,

The Growing Effectiveness of Mobile Marketing for the Holidays

December 03, 2014 by BizTraffic Team

If you think I’m a bit obsessed with mobile marketing, you’re right. As we’ve told you before, mobile marketing is consistently one of the five most effective marketing tactics used on Black Friday.

But that’s not the only day you should put mobile marketing to use. A recent survey from Neustar shows 80 percent of local searches on mobile devices convert into purchases.

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Filed Under: online shopping, online sales, mobile marketing, mobile strategy, black friday marketing, black friday,

Make Your Marketing Emails Stand Out this Holiday Season

October 15, 2014 by BizTraffic Team

With the hundreds and sometimes thousands of emails your customers will receive in the next few months, it’s likely your marketing emails will get deleted before they’re even opened.

In fact, the average retailer will send out 22 promotional emails in the month of November alone. How will you make sure your email marketing campaign works this holiday season?

Here are a few tips to help get your business’s emails noticed:

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Filed Under: holiday marketing, email marketing, email marketing best practices, black friday marketing, black friday,

Effective Holiday Marketing

October 08, 2014 by BizTraffic Team

Are you already falling a little behind on your holiday marketing?

A whopping 49 percent of marketers begin their holiday marketing before Halloween, so if you haven’t got anything solid planned yet, you’d better get a move on.

According to the NRF (National Retail Federation), 20 to 40 percent of yearly sales for small and mid-sized retailers take place in the last two months of the year, so the holidays are an important time to market your brand as well as your products and services.

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Filed Under: social responsibility, giving back, holiday marketing, holiday revenues, black friday marketing, black friday,