Make Pinterest Part of Your Holiday Marketing Plans

November 03, 2016 by BizTraffic Team

Every small business wants their company to be the one consumers turn to when they need to make a special purchase or plan a special event. The holiday shopping season offers the best opportunities for retailers and service providers to make it to the top of shoppers’ lists.

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Filed Under: BizBlog, Pinterest, social media, holiday marketing

Wearable Tech: Marketing Trend For 2015?

November 10, 2014 by BizTraffic Team

As many businesses continue to grapple with upping their mobile marketing game, another player has stepped into the technological fray: wearable tech. While smart glasses, watches and wristbands haven't taken off yet, some research suggests more people will start putting them on--and that means harnessing new opportunities to reach users.
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Filed Under: BizBlog, mobile marketing, technology, trends for 2015, wearable tech

Snapchat Advertising: Keeping Ads Fun?

November 07, 2014 by BizTraffic Team

On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users.

And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off.

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Filed Under: BizBlog, visual marketing, social media marketing, social media advertising, social media, Snapchat, visual social media

Fine Tuning Your Mobile Marketing Strategy

November 03, 2014 by BizTraffic Team

Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device.

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Filed Under: BizBlog, small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search

The 4 Scariest Online Presence Mistakes Companies Make

October 31, 2014 by BizTraffic Team

In 2014 it is mind boggling how many companies still make certain online presence mistakes. You would think they'd know better by now, but they don't.

It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence.

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Filed Under: BizBlog, Content Marketing, Blogging, business mistakes, mobile marketing, website design, link building

Top Social Media Marketing Trends for 2015

October 29, 2014 by BizTraffic Team

Since social media is always evolving and what was hot yesterday could be ice cold tomorrow, you need to be flexible and ready to adopt new technologies quickly in order to keep your business on the leading edge of social media. With so much going on right now in social media, this is the ideal time to create your social media strategy for next year.

Here are five trends to keep in mind:

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Filed Under: BizBlog, social media marketing, social media, marketing trends, 2015 trends, the future of social media

Determining ROI: Are Promoted Tweets Worth the Cost?

October 27, 2014 by BizTraffic Team

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.

But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.

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Filed Under: BizBlog, customer engagement, Twitter, small business marketing, roi

The Aftermath of Twitter Analytics

October 20, 2014 by BizTraffic Team

It's now been over 3 months since Twitter allowed everyone access to their accounts analytics. This has given us all a chance to get used to the interface, and interact with the information.

If you haven't been using Twitter analytics for your company account or your personal account, in which your purpose is to gain an audience and establish yourself as an expert in your field of expertise, I recommend you start now.

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Filed Under: BizBlog