Every small business wants their company to be the one consumers turn to when they need to make a special purchase or plan a special event. The holiday shopping season offers the best opportunities for retailers and service providers to make it to the top of shoppers’ lists.
On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users.
And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off.
Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device.
It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence.
Since social media is always evolving and what was hot yesterday could be ice cold tomorrow, you need to be flexible and ready to adopt new technologies quickly in order to keep your business on the leading edge of social media. With so much going on right now in social media, this is the ideal time to create your social media strategy for next year.
Here are five trends to keep in mind:
Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.
But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.
It's now been over 3 months since Twitter allowed everyone access to their accounts analytics. This has given us all a chance to get used to the interface, and interact with the information.
If you haven't been using Twitter analytics for your company account or your personal account, in which your purpose is to gain an audience and establish yourself as an expert in your field of expertise, I recommend you start now.
Filed Under: BizBlog