5 Ways to Keep Trucking When Your Pipeline Goes Down

August 31, 2017 by BizTraffic Team

In the aftermath of Hurricane Harvey, the massive Houston-to-NYC Colonial Pipeline has been shut down, creating a huge gap in the local gas supply chain. With a DFW gas shortage on the horizon, this morning has seen the area around our office in a total panic!

This sudden gas shortage got us thinking about the implications of a supply chain hang-up in other businesses. The key question we came to was “what should you do when your leads dry up?

Always be prepared for the unexpected or expect to lose lots of revenue. Make sure that you’re prepared for disaster with five tips from our marketing experts!

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Filed Under: B2B marketing, DFW, hurricane harvey, gas prices

3 Reasons Why You Need To Know Your Marketing Company's Goals and KPIs

June 30, 2016 by BizTraffic Team

When working with an outsourced marketing company, communication is an essential component of growing your business. Aligning your sales and marketing, whether outsourced or internal, is important to contributing to your bottom line. 

A common mistake businesses make when working with an outside marketing company is to simply assume that they understand your business and what you expect from them. The problem with that is that that marketing company's goals and KPIs may not be the same as yours.

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Filed Under: B2B marketing, web marketing

How to Avoid Marketing Nightmare Scenarios

June 23, 2016 by BizTraffic Team

Marketing is the customer facing aspect of your business, and because of this it is a highly important to know how to avoid marketing nightmares before they even happen. 

And while, hopefully, you've never been in such a situation, that doesn't mean you could possibly be in danger of finding yourself in such a nightmare scenario. 

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Filed Under: B2B marketing, digital marketing

Turning Executives Into Superheroes: Your Marketing Team Has one Job!

May 27, 2016 by BizTraffic Team

Did you know that your marketing team has one job, and one job only?

A lot of executives and people who have hired an outside marketing team, are often surprised by the answer to this question. 

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Filed Under: B2B marketing, web marketing

Why Inbound Calls are Essential to B2B Marketing

April 28, 2016 by BizTraffic Team

In this day and age it is easy to get caught up in how many interactions you are having via the internet that you simply forget or ignore the importance of human interaction. 

If you were asked whether you would want an inbound phone call or an inbound form fill as a lead for your B2B business, the answer would most likely be the phone call. But despite the fact that this is the case, B2B marketer's often focus their time and energy on producing form fills, and forget to promote inbound calls

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Filed Under: B2B marketing, inbound phone calls

What’s New in B2B Marketing?

May 28, 2014 by BizTraffic Team

To outsiders B2B seems like an easier sell than B2C. After all, businesses are on both sides of the table, so you should understand each other’s needs (unlike trying to figure out the fickle tastes of the nation’s consumers).

The truth is, B2B marketers confront a whole different set of challenges, many of which are harder to deal with, such as more sophisticated buyers, higher stakes and a more complex sales process, which requires more knowledge.

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Filed Under: B2B marketing, visual marketing, social media