According to market research firm Ipsos, 78 percent of Americans say that online reviews influence their purchases. So, for this reason alone, online reputation management is critical for your business.
Responding to online reviews of your business can be one of the most daunting tasks you face. Luckily, there is an abundance of advice on how to handle negative reviews. What’s missing are suggestions for thanking positive reviewers. They took the time to leave feedback and that deserves recognition.
If you were hoping online review sites like Yelp would go away, I’m afraid that won’t be happening anytime soon. In fact, according to the latest statistics, in the 10 years Yelp has been around, it has accumulated listings from 86,000 businesses and 67 million reviews.
And as far as consumers go, a survey earlier this year found that among U.S. adult Internet users, 79 percent check online reviews at least some of the time before making a purchase. In fact, consumers want even more from their reviews.
What do customers really think about your business? They may never tell you to your face, but they will post comments on social media or review sites.