It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out!
Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a website. Google's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that is a very bad thing!).
Don't let your business get hit with a penalty from Google! Check out our SEO experts' tips for adjusting to Google's constantly changing site-crawling algorithms.