5 Tips for Creating Visual Ads That Pop

September 06, 2016 by BizTraffic Team

Creating ads that generate results requires a combination of powerful copy and visuals. And with so many visual ads in the digital world today, creating eye-catching visuals is key to keeping up and being noticed in a sea of online ads. 

But how do you craft a visual ad that really pops? We've put together 5 of our best tips!

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Filed Under: visual marketing, PPC ads, Adwords

Which Paid Advertising Methods Should You Use?

April 25, 2016 by BizTraffic Team

When it comes to advertising online, deciding when and where to start can sometimes be a bit of a headache. With all of the advertising methods that there are, narrowing down which ones are most worth your money can prove to be a bit difficult.

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Filed Under: PPC ads, Adwords, PPC

Don’t “Microsoft” Your Visitors: 3 Lessons on PPC Campaigns

July 20, 2015 by BizTraffic Team

Over the years with many an algorithm update, Google has refined SERPs to give searchers just the information they're looking for. But this post isn’t about them,

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Filed Under: PPC ads, Adwords

Adwords Finally Launches Mobile Only Campaigns

March 04, 2015 by BizTraffic Team

Are you having trouble with competitors running up your Cost Per Click or just wish people would call you instead of going to your website to try to find the answer themselves?

Well you are in luck, Google AdWords launched it’s new click to call campaigns last month! But before you go and dispose of your campaigns and start re-configuring all of your settings, you should know you don’t have as much control over the settings of these campaigns.

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Filed Under: PPC ads, mobile marketing, mobile advertising, Adwords, PPC

When to Use PPC Ads

March 13, 2014 by BizTraffic Team

Organic search or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking.

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Filed Under: organic search, small business advertising, PPC ads, Adwords, PPC