Since social media is always evolving and what was hot yesterday could be ice cold tomorrow, you need to be flexible and ready to adopt new technologies quickly in order to keep your business on the leading edge of social media. With so much going on right now in social media, this is the ideal time to create your social media strategy for next year.
Here are five trends to keep in mind:
1. Paid Placements Aren’t Going Away.
Does buying sponsored posts, promoted tweets and other paid social media placements work? It depends on the platform.
Facebook just pulled their promoted posts option without really announcing it, but on Twitter, Nielsen reports a 22 percent increase in stronger message association in a promoted tweet. Paid social media placements are affordable, so your best bet is to try it out and see how it works with your audience
2. Marketing Automation Works.
Marketing automation means using software and tactics to cultivate prospects with highly personalized, useful content and convert them to customers. Research from The Aberdeen Group shows using marketing automation tools can increase conversion rates by over 50 percent. The most effective marketing automation not only collects data from multiple channels, but also uses those channels to send marketing messages.
3. Quality Content Counts.
Quality content will improve your website’s organic SEO. But quality content is also going to cost you. To get the most for your money, look for professional writers with experience in writing compelling copy on a variety of platforms and the ability to write to narrow target markets.
4. Instagram is on the rise
As 2015 begins, it looks like Instagram is going to become an even bigger presence. It's already the household name for image sharing with about 200 million users per month, and the visual giant is also competing with Vine to be the recognized host for micro-videos. Marketers will also have the chance to pay to target their videos. Needless to say, it's worth it to watch Instagram in the coming year.
5. It's All About Mobile
The number of mobile users on Facebook grew 34 percent this year alone. This is just one instance showing how users are flocking to mobile, so 2015 is the time to make sure your social content is easily viewed on tablets and smartphones.
As 2014 comes to a close and we look ahead to next year, social media is still constantly evolving. Knowing these five social media marketing trends for 2015 will help you plan your company's upcoming strategy and stay relevant to users throughout the year.
Photo Credit: iStock/Thinkstock