The Strategy For Choosing a Voice on Social Media

February 06, 2015 by BizTraffic Team

Working Hard-2If there’s one skill entrepreneurs have in common, it’s the ability to think strategically. There’s no other way we could decide how to prioritize tasks throughout the whirlwind pace of our daily lives and still manage to get it all done.

And it’s no different with social media: if you’re going to invest time in doing it right, you’ve got to strategize by choosing a communication style that will keep your followers coming back.

The top 5 social platforms that companies communicate on are as follows:

Social media users by platform

While each of those platforms has a different personality, you just have to pick one personality for your brand and stick to it across all of them you interact on.

Try Basing Your Social Media Personality On:

  • Your company culture
  • The interests you have
  • The kinds of followers you want to attract

If you want to enjoy all the goodies social media has to offer--like better SEO, brand loyalty, and higher conversion--having the loudest voice isn’t what’s most important. It’s about having a personality that attracts thought leaders in your niche, people who are interested in what you do, and of course, potential customers. And that only happens when you set yourself apart with the way you interact on social media.

Want to learn more about the most important aspects of interacting on social media? Check out Staying Positive on Social Media.

And if you want to share this on your social media that would be awesome!

Filed Under: social media marketing, social media, social media management