So you’ve created a blog, claimed your domain name, and you’re just sitting down to write about a topic relevant to your buyer personas. But then...the phone rings. A client has a problem. You’re dying to eat lunch. You decide to do the post another day. And you briefly wonder, why aren't you getting the results everyone’s talking about? What’s missing from your content strategy?
You might have all the tools and ideas you need for a content strategy that will keep the leads coming. But you might as well not have any of it without one key factor:
It means committing to posting quality content at regular intervals that you and/or your content creators decide on, whether that’s once a month or several times a week.
It sounds harsh. But if you make blogging one of those I’ll-get-to-it-when-I-have-time tasks, you won’t even get close to reaping the full cornucopia of benefits content marketing offers-like more traffic, authority, and leads.
So how does posting to your blog consistently get you these good things?
- Google loves fresh content. Blogging on the regular will help pull your search engine ranking up and bring you more traffic!
- The more often you create content, the more chances there are for other websites and bloggers to link back to you. Again - more opportunities for quality traffic.
- Posting on a predictable schedule leaves readers with an impression of credibility, signaling that you’re diligent in other aspects of your business as well.
If you've been creating quality content here and there without much in the way of results, this might be why. Scheduling a regular time to blog might take more of your precious time, but it’ll also give you a regular return on your investment.
Ready to get your blogging on track? Check out Creating Quality Blog Posts Consistently.