The Changes Coming to LinkedIn Company Pages

November 09, 2016 by BizTraffic Team

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Microsoft's acquisition of LinkedIn for $26.2 billion back in June has finally resulted in some changes to the social media platform. LinkedIn recently sent an email to many company page holders to inform them of new changes coming to the LinkedIn Company Pages. 

This refresh provides business pages with a much needed updated look, in addition to changing the interface for editing company pages. Here's the latest on the update, and how your company can stay ahead and make the most of these changes:

Updated Design

LinkedIn's recent update is soon to bring about a visual change. Company pages will be more visually appealing by including cover images (think Facebook or your personal LinkedIn page), and you can now include a tagline for your company. LinkedIn has already rolled out this view to a small group of users. Check out the updated look below:

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This design is much sleeker, and the clear "See Jobs" and "Following" buttons are more intuitively placed. In addition, recent updates and connections are more prominently placed at the top.

What Company Page Owners Need to Do

So what should you do with knowledge of this new change? This first step is to upload a cover image that represents your brand. The recommended size for the cover image is 1536 by 768 pixels. While you're at it, make sure your logo image is up to date and at least 300 by 300 pixels. Finally, if applicable to your business, include a tagline. These few updates will ensure your business looks its best even in the new layout. 

New Editing Experience

But how do you update these items? By using the new LinkedIn Company Pages editing experience, of course!

The new editing functionality provides a more visual and centralized location for sponsoring posts, and even gauging analytics in one quick glance. Here's a brief look at the new editing experience:

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As you can see from the image above, the editing experience does not deviate far from the page layout. In fact, it makes it simple to see what you're editing and where it will be placed on the page. 

Soon, new LinkedIn Company Pages will be available across the board. Be sure that your business page keeps up and makes the most of the new features available. 

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Filed Under: LinkedIn, social media, social media marketing, social media management