Most companies nowadays use some sort of social media to promote their business (and if you don't, you definitely should!). Whether they have a Facebook page or a Twitter profile, keeping up with it can be difficult, and require a huge time investment.
Even more of an issue is when companies run multiple accounts across multiple platforms at the same time. Running so many accounts can be complicated due to the varying nature of multiple social media accounts.
So, to eliminate, or at least assist in eliminating, this problem, a variety of tools are available to help organize social media use across multiple platforms. Here are a couple of our favorite to help manage your social networking.
Hootsuite is one of the top social media management tools. It allows you access to Facebook, Twitter, LinkedIn, Google+, Foursquare, and many other social media platforms. It lets you manage social media, track conversations, measure campaign results, and has the capability to schedule posts on all platforms.
One of the reason Hootsuite is so popular is because of the free reports they send out by email each week. They give graphs showing:
The number of clicks per day
The geographical information on the people clicking through
The top referrers
The most popular links
Hootsuite only charges $8.99 a month for it’s “pro” subscription, and also offers a free subscription for up to 3 social accounts, if you prefer to test the waters before diving head first.
Sprout Social makes it easy to manage, post, monitor, and analyze multiple social media accounts from one location. This site only allows users to access Facebook, Twitter, LinkedIn, and Google+. It also offers analytics so you can see how much traffic is being driven to your accounts.
Sprout Social even provides tools to:
Browse your community and identify key influencers
Determine when the best time to tweet is
Analyze your competitors
Something this account has that others don’t is the Smart Inbox. It is designed to help you respond quickly and easily from social media accounts, post different message types, and even sort by brand keywords.
Sprout Social is available for $39, $59, and $99 per month and is a good investment for very social businesses and for those who like to digest and process information visually. Reporting is much more robust on Sprout Social, and the user interface is also simpler.
Buffer is popular for scheduling and sharing applications. It allows you to stagger content throughout the day so that social media can have consistent updates. Like Sprout Social, Buffer only allows you to access Facebook, Twitter, LinkedIn, Google+, and, most recently, Pinterest.
It’s good for small businesses because it’s a simple way to inform followers with relevant content. Like the others, Buffer offers analytics about engagement and reach.
For $10 a month, you can manage up to 12 social profiles on this site.
Tweepi, unlike the other management tools, is solely for Twitter. Twitter can seem a bit overwhelming, especially since there is so much chatter going on and so many users to sort through. Tweepi allows you to get a handle on Twitter, and make Twitter work for you instead of the other way around.
It allows users to:
Cleanup inactive followers
Reciprocate by following
Follow new interesting tweet
The pro version allows you to do bulk follow/unfollow actions of up to 200 users at a time making it a pretty powerful tool for Twitter management.
The silver edition of it is $7.49 a month and the platinum is $14.99 a month.
Having a tool that helps you implement your social strategies will reduce wasted time and help you focus your efforts where they matter. With the right tools you can make the most of your posts and increase your brand image.