After you’ve written a masterpiece of a marketing email, you need to move on to the next task on a to-do list that seemingly never ends. And making the most of your email subject line seems like yet another time-sink.
But it doesn’t have to be!
You can boost your open rates and have time for a coffee break by including a few quick fixes in your subject line.
Try These Email Subject Line Fixes:
- Work in the words “secrets,” “posts,” or “jobs.” Hubspot says they’re among the most clicked subject line words. If you’re a B2B “money, “revenue,” and “profit” perform well.
- Include the recipient’s first name or company name for a higher open rate. Also try localization, such as a city name.
- Keep it short and catchy. The rule of thumb of 50 characters or less still works, although one study suggest that highly targeted subscribers like more information.
- “Save” and “monthly” correlate with low open rates. Also avoid all caps, exclamation points, and repetition. And we all know the word “free” triggers spam filters.
While these tips will help put on the finishing touches, the most important thing you can do is to be descriptive and accurate in what your email is offering without being cheesy and over-the-top. As long as you think about what you would want to know and what would appeal to you as a reader, you’ll craft email subject lines that will connect with your audience.
Ready to dive deeper into making email subject lines work for you? Check out Secrets of Writing Effective Email Subject Lines.