A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.
Local Citation building is the process of obtaining mentions of your business’ vital stats (name, address, phone number, and website; otherwise known as NAP+W) on the web. Google recognizes these mentions and, in turn, attributes them to your business.
You've spent dozens of hours carefully crafting the look and feel of your website. Everything is streamlined, loads quickly, and has a thoughtful and logical navigation pipeline. There's only one thing missing (and it might be the most important element!): the perfect contact form.
Your website's contact form is the end-all be-all of your lead generation pipeline. Whether the visitor to your website got there via your ingenious inbound marketing techniques (e.g. organic traffic to your amazing content!) or clicked one of your smartly-crafted PPC ads on Google, they're eventually going to want to take the next step in their buyer's journey and get in touch with you.
Make sure that your business is making the most of every website visitor. Seal the deal with our guide to making the perfect contact form for your website.
Here's our breakdown of what you should expect to see on a SERP and how you can optimize your business' website and online listings to make sure that you stay on top of the competition!
Whether you’re a small business owner or an up-and-coming corporate executive, search engine optimization (SEO) should be a part of your marketing strategy.
There are a variety of different SaaS (software-as-a-service) tools out there for SEO solutions, each of which purports to solve all of your problems; however, it’s important to find the right tools that fit your business' or clients’ SEO needs!
We’ve tested Moz and Yext (the two most well known SaaS tools) and put them head to head so you don’t have to. With the right tools behind your business, you’re guaranteed to succeed against even the fiercest competition!
Doing business is tough, but that's why they call it "business," right? Whether you're just getting your feet off the ground or you've been around the block a few times, you're bound to have some hiccups with customer relations.
We've posted before about what happy (and unhappy) customers can do for you business by leaving reviews on sites like Yelp. Getting good reviews (and avoiding negative ones) is only part of the reputation management puzzle, though. Today we're going to look at the importance of keeping your customers happy from the outset. Here's why customer service should be the lifeblood of your business.
It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out!
Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a website. Google's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that is a very bad thing!).
Don't let your business get hit with a penalty from Google! Check out our SEO experts' tips for adjusting to Google's constantly changing site-crawling algorithms.
The thank you page (or, in some cases, just a thank you lightbox) is what visitors to your website will see when they fill out a contact form or download content via an offer on a landing page. No content offer is complete without a great thank you page to pair with it!
Recently, we covered the ins and outs of building a quality landing page for your business' website. Next, let's take a look at how to show your appreciation to your new lead by making the perfect thank you page.
Landing pages are specifically designed pages on your website that visitors land on (hence the name) when they click an internal or externally-hosted link to an offer.
The landing page is an integral part of the Awareness stage of the Buyer's Journey, when potentital customers know that your business exists but need nurturing (i.e. education content such as white papers, sample reports, etc.) to get to the next stage: Consideration.
Building a landing page is relatively easy: just treat it like another piece of content that you're building out to enhance your brand. Here's our outline on how (and why) you should build landing pages for your content marketing strategy!
Quality content creation and website development are both time consuming and creatively involved endeavors. You can spend hours tweaking verbiage and layouts just to get that perfectly eye-catching page built out.