Your Marketing Strategy Is DOA Without Customer Service

April 16, 2018 by BizTraffic Team

Doing business is tough, but that's why they call it "business," right? Whether you're just getting your feet off the ground or you've been around the block a few times, you're bound to have some hiccups with customer relations.

We've posted before about what happy (and unhappy) customers can do for you business by leaving reviews on sites like Yelp. Getting good reviews (and avoiding negative ones) is only part of the reputation management puzzle, though. Today we're going to look at the importance of keeping your customers happy from the outset. Here's why customer service should be the lifeblood of your business.

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Filed Under: customer feedback, customer service, Yelp, bad reviews, online reviews, user experience optimization, reputation management

The Punisher: Google's Search Result Algorithms (And How To Stay Safe)

April 10, 2018 by BizTraffic Team

It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out!

Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a websiteGoogle's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that is a very bad thing!). 

Don't let your business get hit with a penalty from Google! Check out our SEO experts' tips for adjusting to Google's constantly changing site-crawling algorithms.

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Filed Under: Google search, algorithms, website design, SEO

Thank You Very Much: Making The Perfect Thank You Page

March 08, 2018 by BizTraffic Team


The thank you page (or, in some cases, just a thank you lightbox) is what visitors to your website will see when they fill out a contact form or download content via an offer on a landing page. No content offer is complete without a great thank you page to pair with it!

Recently, we covered the ins and outs of building a quality landing page for your business' website. Next, let's take a look at how to show your appreciation to your new lead by making the perfect thank you page.

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Filed Under: unbounce, landing pages, thank you pages, inbound marketing, website design

Houston, We've Landed: Building Landing Pages to Send Your Marketing Strategy Into Orbit

February 23, 2018 by BizTraffic Team

Landing pages are specifically designed pages on your website that visitors land on (hence the name) when they click an internal or externally-hosted link to an offer.

The landing page is an integral part of the Awareness stage of the Buyer's Journey, when potentital customers know that your business exists but need nurturing (i.e. education content such as white papers, sample reports, etc.) to get to the next stage: Consideration.

Building a landing page is relatively easy: just treat it like another piece of content that you're building out to enhance your brand. Here's our outline on how (and why) you should build landing pages for your content marketing strategy!

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Filed Under: digital marketing, landing pages, cta, Call-to-action, canva, unbounce

Website Design: Beauty (and Copyright) Is In The Eye Of The Beholder

February 13, 2018 by BizTraffic Team

Quality content creation and website development are both time consuming and creatively involved endeavors. You can spend hours tweaking verbiage and layouts just to get that perfectly eye-catching page built out.

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Filed Under: attribution, content creation, website design, Website Development, stock images, image search

Bad Reviews? Good News: Reputation Management Tips From Our Experts

February 09, 2018 by BizTraffic Team

Bad reviews are a reality for any good business. It doesn't matter if your customer service chops are polished or if your user experience is streamlined: sometimes, people just don't like you.

The good news is that there are plenty of excellent (and not-so-excellent) ways to deal with negative reviews of your business. Here's our outline some of the best tips from our reputation management experts on how to handle negative reviews and always come out on top.

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Filed Under: reputation management, bad reviews, Yelp, customer experience, customer service

Size Matters: What Google's Expanded Meta Description Means For You

January 26, 2018 by BizTraffic Team

Unless you're a web designer or an SEO guru, you probably aren't too familiar with the term meta description tag. That changes today!

Google recently rolled out a big change to how they deal with meta description tags: you can now add 320 characters to your meta description instead 160. This means that you can provide more in-depth details of your content and use more relevant keywords. All of this adds up to more clicks and more conversions!

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Filed Under: SEO, Website Development, schema, html, meta description tag, snippet, Google

Slacking Off: Get The Most Out Of Slack For Your Office

January 24, 2018 by BizTraffic Team

Communication, project oversight, and task management are all integral to the success of any business. There are a lot of great options out there that each have their own advantages and disadvantages, but one of the most prevalent (and flexible) options is Slack.

Slack is, first and foremost, a dedicated platform for communication. In their own words, Slack "creates alignment and shared understanding across your team, making you more productive, less stressed, and just a little bit happier." We can't provide anything more than anecdotal evidence to corroborate that last bit, but Slack has definitely helped us to organize our office!

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Filed Under: slack, project management, office

How to Embrace The Future of SEO With Topic Clusters

January 17, 2018 by BizTraffic Team

Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters!

Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamlined yet. Check out this outline of topic cluster implementation and embrace the cohesiveness of your content!

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Filed Under: Content writing, content creation, Content Marketing, content strategy, SEO, topic clusters

5 Steps to Optimize Your Holiday Email Marketing In 2018

January 10, 2018 by BizTraffic Team

2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there.

As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails!

Check out these 5 essential tips from our marketing experts to making a stronger effort in 2018:

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Filed Under: email marketing best practices, email marketing, digital marketing campaign, holiday marketing