Sometimes a business needs to change brand perception because of a bad review, or worse, a bad reputation that’s spreading like wildfire over social media.
Whatever the reason, getting consumers to change their perceptions about a brand is not easy—especially if one of your competitors is their favorite brand. In fact, once consumers feel connected to a brand they want to stay with it, according to a PwC survey.
According to the Harris Poll, top brands make powerful connections with consumers because of familiarity and quality. To sway consumers in your brand’s direction, try these marketing tactics:
1. Offer a discount for first-time shoppers.
If people have never heard anything about your business, or have heard negative things, give them a chance to make a decision for themselves. Offering special coupons for first time shoppers is a good way to get new customers into your doors. Once they're inside, all you have to do is make sure to provide them with a plesant customer experience to guarentee their return.
2. Offer a money-back guarantee.
3. Offer free shipping for a limited time.
4. Offer a referral discount so loyal customers influence their friends to buy from you.
5. Connect a well-respected cause with your business and donate a portion of the sale.
6. Start a conversation on social media so consumers get to know you and your business.
7. Get involved and show up in your community.
8. Start attending networking events and offer to help other business owners.
9. Start snooping on social media by searching for keywords about your industry to see what consumers are looking for.
10. Offer to speak to consumer groups in order to be seen as an expert in your industry.
11. Follow up after a purchase has been made to make sure the consumer is satisfied.
12. If you’re changing direction in the market, make sure consumers know why, such as high demand.
13. Market your business as one that stays current with hot trends.
14. Don’t lose old customers. Keep track of past orders and offer suggestions for future purchases.
15. Stay on top of online ratings and review sites to manage your brand reputation.
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