To compete in today’s crowded market as a service area-based SMB, you need to find the right place and the right method for getting your name seen. Building listings does not work as well for service area businesses (SABs) as it does for businesses with actual storefronts.
These businesses often service a large area and would like to show up in Search Engine Result Pages (SERP) for all of them. This has led to Google Maps being spammed with listings for plumbers, HVAC services, movers, and any other kind of business where the service takes place at the customer’s house.
Avoid Spammy Listings
Pictured to the left is an example of this poor practice. A moving company has created a listing for their business using the address for an apartment community. Not pictured are the five other listings for the same business, all located at houses and apartments around Dallas.
Creating spammy listings like these is risky and will eventually result in Google taking down the markers and associated local pages.
Add a Service Area
If you do not accept customers at the location you work out of, Google’s best practice guidelines advise you to hide the address on your page and then add serviced zip codes, cities, or a service radius to your listing. Google will place a marker for your business in the middle of the area you have specified when customers search for your keywords.
Listing Outside of Google+
Outside of Google Local, SABs are able to improve local search results by adding local listings to directories the same way any other SMB would. However, there are a number of excellent directories specifically made for these types of businesses. Some of the most well-known are Angie’s List, Home Advisor and Thumbtack. Amazon has also introduced the new Amazon Home Services Marketplace, which offers businesses free leads and the ability to have their services show up in searches for related products.
Put some effort into constructing quality listings for your business and customers will notice. Following these best practices ensures you will be found by clients in the right area searching for your services.