If you’re hoping to improve your small business’s search engine optimization (SEO), you’re not alone. According to an eMarketer survey, 68 percent of respondents are focusing more attention on their organic SEO efforts this year.
Why all the fuss?
Simply put, SEO is the best way to drive traffic to your website and help your business gain credibility, authority and exposure.
1. High-Quality, Original Content Posted Frequently.
Easy enough? Not for all businesses. But if you can make it a point to constantly give your customer new information about your business or industry, your results will improve. Consider outsourcing if you need help creating quality information.
2. Incorporate Keywords into Your Content
Make sure your content contains keywords that are relevant to your content and to what people are searching for. Check out Google’s Keyword Planner and Bing Keyword Research; both allow you to search for popular keywords in your industry.
3. Include Links
Your content should include both internal links (links to other pages within your own site) and external links (links to good-quality websites).
4. Leverage Social
Your social networking presence makes a difference in your SEO results, so keep sharing and encourage your customers to retweet, repost and re-pin your content.
5. Don't Forget Metatags
Metatags are the descriptions of your content that show up in search results. This includes page titles, as well as meta-descriptions. There are many plugins that can help you create the best metatags for your pages; Hubspot and Wordpress SEO by Yoast can help.
By following these steps you can improve your SEO results drastically and quickly. Simple optimization can make all of the difference for your website.
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