Picture this: you've poured your heart and soul into creating beautiful, downloadable offers for your company's website. Either an extensive ebook, or a brief checklist/cheat sheet, this offer is just the thing you feel your potential clients need to dip their toes in the water of your industry.
But you publish it, and it just sits on the website. Getting a few clicks here and there from website visitors, but nothing substantial. No real interest. The right people just aren't seeing your offer or taking the steps to download it.
So what do you do to make sure your offer gets in front of the best audience? How do you gain more views on the page that might actually become leads? We've put together a few key tips and tricks to ensure that you are making the most of your new offer:
1. Present Your Offer as a Problem Solver
No matter what your offer is, if you're not presenting it in such a way that people will see the reason it might be useful, they are not going to download it. You must ultimately highlight what the end result of downloading that offer will be. What problem will this offer ultimately solve that your ideal client might have?
Create visually appealing, strong calls-to-action to take the next step and download that content. And be sure your landing page conveys the appeal of your offer. Otherwise, your visitors will bounce from the page without making the download.
2. Email to Existing Lists
Want to really cause a splash? Email out this offer to your existing email list of clients and leads. Give them the heads up on your latest offer, and ask them to forward it along to anyone who might want it as well. These are already people interested in what you have to offer - they're on your reading list due to having submitted a form or downloaded a previous offer, so make sure they are receiving a priority spot as some of the first to get access to your brand new valuable piece.
Also, it gives you some great content to incorporate in your email marketing strategy, so never pass up the opportunity of promoting a new offer through email.
3. Boldly Display On-Site
Your offers should be clearly visible on your website. Having an offer above the fold of the website (so that users don't have to scroll down to see the offer) can help increase interaction as users will see it easily. Also, be sure to incorporate it on your most heavily trafficked pages, as this will increase chances that your offers will be downloaded. And as always, incorporate your new offer into any blog posts that are relevant to the subject of the offer.
4. Utilize Social Media
If you are not using the power of social media, you need to begin. Your success on different social platforms will mostly be due to your industry and your following. Social media can often be a very time consuming, and sometimes, seemingly pointless aspect of your business, but it can really help you drive traffic and leads to your website.
Not only can you share offer landing pages directly through social media, but you can also share blog posts that are relevant to the offer to hook readers attention, and ultimately lead them to the new offer. And don't be afraid to share more than once. You may feel that you are being annoying, but a lot of times your following doesn't see what you post. So don't be afraid to spread the love over a few weeks and sprinkle in your new offer at different times and with different wording.
Don't let all your hard work go to waste, instead make sure to maximize the value of your downloadable offers for your business long after you've created them.