In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.
Google+ Local Business Page
Pages for local businesses are divided into the storefront and service area categories.
Storefront: Choose this option if your location is staffed during open hours and customers are able to visit.
Service area business: Choose this option if you travel to your customers and serve them at their location. Google is a little more restrictive when it comes to local search for service area businesses.
You will want to choose one of these options for your business if you are interested in having your location be found through Google Maps and show up in the search result map pack.
The goal of a local business page is to drive customers from your page into your store. The address and contact information you provide is critical for this and should always be kept current.
Another major feature of local business pages is the ability for users to post ratings and reviews. While ongoing interaction with the community is not required, responding to your online reviews here may prove beneficial. Reviews on a Google+ Local Business page will show up in most of the same places as the listing does.
Google+ Brand Page
Brand pages on Google+ are similar in function to Facebook company pages. These pages drop nearly everything related to locations. Instead, brand pages shift the focus entirely to the Google+ social media community. National businesses will find brand pages helpful by concentrating all of their social activity into a single hub of content.
Additional features like communities, on-air hangouts, and linked Youtube accounts are also available. Recently created posts may also be published in knowledge graphs users see in relevant search results. Don’t forget that a thriving Google+ brand page will require ongoing community management.