Google Experiments with "Slow to Load" Label in Mobile Search Results

June 15, 2015 by BizTraffic Team

Slow to load mobile search warningWith Google's April mobile update, there is no longer any doubt about the importance of mobile. But Google is (as always) not stopping there.

As mobile users continue to search the web in high volumes, Google is working to improve the mobile search experience with clearly labeled results.

Just was we've gotten used to the mobile-friendly label, Google is now experimenting with "Slow to load" indicators on website that require a little extra patience. And while mobile users tend to expect slower load times than desktop users, these new indicators would be an interesting addition to search results.

The Potential Effects of "Slow to Load"

Ultimately, faster mobile load response times is critical to keeping up with mobile search users ever increasing expectations. 

This addition to mobile search results could potentially have two different outcomes by warning users about load time:

1. They don't click on the link in the first place, and instead choose a result that is not slow to load.

2. Or, they click on the link with preset expectations about the performance of the website, resulting in lower bounce rates. 

You may be wondering if you should be concerned about your website's mobile search results label. Google has not yet explained what it considers a "slow to load" website (although under 3 seconds tends to be ideal) or even if we can expect to see "slow to load" on a regular basis. In the screen cap that is circling the web, the only website marked "slow to load" is Google's own YouTube. 

But it is important to note that fast load times will only help, not hurt your website. So, even if Google doesn't officially roll out these new labels, it is worth your time to look into ways to increase your website's load time. Your visitors will thank you.

Filed Under: mobile marketing, mobile strategy, mobile search